Four customized Mercedes-Benz GLK to debut at SEMA

Article by Christian Andrei, on August 29, 2008

Mercedes-Benz won't be pulling any punches at the 2008 Specialty Equipment Market Association (SEMA), as it plans to display four differently customized 2010 Mercedes GLK-Class concepts from leading aftermarket tuning firms: BRABUS Widestar, the Four Corners Rock Crawler, RENNTech Rally Racer and the Urban Whip.

All of these concepts are meant to demonstrate how customers could customize the GLK luxury SUV, which would be available to the public starting January 2009. First off is the concept developed by Mercedes-Benz tuning experts Brabus – the BRABUS Widestar.

This concept is basically a GLK300 BLUETEC featuring a stunning wide-track "designer suit" that includes flowing front and rear wheel arch flares as well as redesigned front and rear bumpers. The suit also includes exclusive BRABUS wheels as well as an interior that matches the exterior scheme.

On the other hand, the Four Corners Rock Crawler – made by muscle car restoration expert Legendary Motor Cars – features a design especially made for skate and wakeboarders. It employs a winching system as well as specially integrated side rails.

Meanwhile, the GLK Rally Racer from RENNTech has been inspired by the unlimited-class rally cars at the Pikes Peak Hillclimb. This GLK concept is RENNTech’s first use of a hybrid powertrain to improve acceleration off the line as well as out of the corners. Lastly, the Urban Whip – delivered by Boulevard Customs – will come rolling onto SEMA with a wide body styling kit complemented by 26-inch wheels and tires. It also features a redesigned interior and an intense stereo system.

These four GLK-Class show cars are bound to be exhibited at the upcoming SEMA show on November 4-7 at the Las Vegas Convention Center. Attendees could vote for their favorite design through Online and mobile voting. Weeks after, on November 21-30, the four show cars will be displayed at the Los Angeles Auto Show.

Starting early October, all four GLK-Class concepts will be featured in videos on Mercedes-Benz USA's Web site at www.mbusa.com. Once votes from the SEMA attendees and at www.mbusa.com are tallied, the carmaker will declare the winning show car on December 2, 2008. Based in Montvale, New Jersey, Mercedes-Benz USA takes care of the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States.

Press Release

Mercedes-Benz GLK Is Poised to Impress at SEMA 2008

Mercedes-Benz will emphasize its "star power" at the 2008 Specialty Equipment Market Association (SEMA) Show with four 2010GLK-Class showcars customized by leading aftermarket tuning firms.

The four Mercedes-Benz GLK SEMA concepts showcase the bold, expressive nature of the GLK luxury SUV prior to its official showroom debut in January 2009.

Design Concepts Include:

-- RENNTech Rally Racer - Inspired by the unlimited-class rally cars at the storied Pikes Peak Hillclimb, the GLK concept represents the Mercedes-Benz performance specialist's first hybrid powertrain to enhance acceleration off the line and out of the corners.

-- BRABUS Widestar - Developed by Mercedes-Benz tuning experts Brabus of Bottrop, Germany, this striking wide-track "designer suit" for the GLK300 BLUETEC includes flowing front and rear wheel arch flares and redesigned front and rear bumpers complemented with exclusive BRABUS wheels and an interior to match.

-- The Urban Whip - Florida-based Boulevard Customs is sure to turn heads with a wide body styling kit, massive 26-inch wheels and tires, redesigned interior and ground-pounding stereo system.

-- The Four Corners Rock Crawler - Exotic and muscle car restoration specialist Legendary Motor Cars design includes an innovative winching system to propel skate and wakeboarders up to speed and actually "grind" down the vehicle's specially integrated side rails.

The new 2010 GLK350 combines bold, aggressive design with versatile SUV capability engineered in a slightly smaller package. Powered by a 3.5-liter 268-horsepower V6 and featuring standard 4MATIC all-wheel drive, the GLK350 will make its showroom debut in January 2009.

The four GLK-Class vehicles will be displayed at this year's SEMA show, taking place November 4-7 at the Las Vegas Convention Center. During the exhibition, attendees will have the opportunity to vote for their favorite design via online and mobile voting.

Following the SEMA show, the four vehicles will be displayed at the Los Angeles Auto Show (November 21-30) providing showgoers with another opportunity to cast their vote. Beginning in early October, all four vehicles will be featured in videos on Mercedes-Benz USA website, www.mbusa.com.

The votes from the show attendees and www.mbusa.com will be tallied and the winner will be announced on December 2, 2008. About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States.

In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history and achieving 14 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.

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