Gogogear Racing Hyundai Genesis Coupe unveiled at the 2010 SEMA Show

Article by Christian Andrei, on November 3, 2010

Hyundai partnered with Gogogear Racing to create a custom, racing version of the Genesis Coupe that made its debut today at the Specialty Equipment Market Association (SEMA) Show.

In its efforts to prove that this is a tuning- and racing-friendly vehicle, Hyundai has fitted its 3.8 liter V6 powerplant with an AEM air intake, a Magnaflow exhaust system, ARK Performance headers and new engine management software.

Gogogear Racing installed a Moroso accumulator that allows for the unit to be properly lubricated under the expected 1.4 Gs of cornering loads.

This vehicle, which uses a racing clutch that’s attached to the stock six-speed manual gearbox, has an output of 330 hp and a maximum torque of 280 lb-ft (379 Nm).

Cornering is expected to be easy for this vehicle since it has been fitted with a Ground Control Suspension that includes ARK Performance shocks, springs, coilovers and QA1 bearings.

The coupe features StopTech brakes and Hawk racing pads as well as Konig lightweight rims and BF Goodrich R1 street legal race tires. For improved aerodynamics, the Genesis Coupe has received an APR rear wing and an ARK Performance body kit. Instead of the factory steel roof, the vehicle now has a carbonfiber one.

The interior of the Genesis Coupe will not only be gutted but will have the Sparco race seats and the seal belts. Other features include the custom Metric Motorsports roll cage and the SPA Techniques fire suppression system.

Then there is the two-way radio ensuring that the car is prepared for its planned racing debut. Providing important information to the driver is the RacePak IQ3 data logger dash. It also supplies the driver with the lap times.

A second system, called the Linear Logic Scan Gauge II, gives the driver information on secondary engine parameters. Going back to the interior, it will utilize the Dupli Color's Daytona Yellow in order to match with its exterior. Any work done by the Gogogear Racing members will be performed with the use of Ironclad Performance wear and gloves.

Press Release


To showcase the power, speed and tunability of the Genesis Coupe, Hyundai has teamed up with Gogogear Racing to develop a high performance racing competitor that will be unveiled at the 2010 SEMA Show. The Gogogear Racing Genesis Coupe emphasizes racing reliability and high-end performance capabilities. Additionally, the bright yellow paint scheme was designed in conjunction with Hyundai's California Design Center.

"The Genesis Coupe is designed to convey that Hyundai can not only match the best from Asia, Europe and America, but beat them," said Ali Arsham, owner, Gogogear Racing. "With its potent V6 engine and rear drive chassis, the Genesis Coupe has the ability to beat the current top guns that feature turbocharged four-cylinder engines and front wheel drive. It has ample power, terrific handling, and great reliability that become even more potent with the modifications we've planned."

Gogogear Racing plans to show off the performance capabilities of its modified Genesis Coupe car in the U.S. Touring Car Championships in 2011 which is sanctioned by the premiere auto racing sanctioning body in the U.S., the National Auto Sport Association. The car also has the potential to run at selected events including Time Attack and endurance races.

Modifications to the Genesis Coupe will prepare the performance vehicle for the track. Mechanical adjustments to the engine aim to produce 330 horsepower and 280 lb. ft. of torque by adding an AEM air intake, Magnaflow exhaust system and ARK Performance headers. A Moroso accumulator will ensure proper lubrication of the engine under the expected 1.4 Gs of cornering loads. Earl's fittings, lines and oil cooler ensure a steady flow of oil to the 3.8 liter V6 under all conditions. The Gogogear Racing Genesis Coupe will also feature Ground Control suspension tuning with ARK Performance shocks, springs, coilovers and QA1 bearings. A light weight Spec racing clutch will increase reliability and help with quick and direct shifts of the stock close ratio six-speed manual transmission. At each corner, StopTech brakes, Hawk racing pads, Konig lightweight wheels and BF Goodrich R1 street legal race tires with aluminum light weight Gorilla lugs and H&R spacers will ensure proper grip with the road. "The BF Goodrich R1 tires are a key ingredient towards achieving the 1.4 Gs of cornering force that we are aiming for," said Arsham. Additionally, an Optima Battery was installed to ensure reliable starting and electrical power and was relocated to the rear with the help of a Taylor Vertex kit for improved weight balance.

On the exterior, Gogogear Racing will increase the aerodynamics of the vehicle by adding an APR rear wing and an ARK Performance body kit. To lighten the car and to lower the center of gravity, a carbon fiber roof replaces the original steel roof. The exterior will be treated to a set of eye-catching, custom Gogogear.com graphics using Oracal products.

Inside, the Genesis Coupe will be gutted and include Sparco race seats and seat belts, a full custom Metric Motorsports roll cage, a SPA Techniques fire suppression system and a two-way radio to further ready the car for its racing debut. A RacePak IQ3 data logger dash supplies critical information and lap times to the driver. A Linear Logic Scan Gauge II further notifies the driver of secondary engine parameters. The interior will be treated to Dupli Color's Daytona Yellow paint job to match the exterior. All work on the car by the Gogogear Racing members will be carried out using Ironclad Performance wear and gloves.

Fans can follow the progress of the U.S. Touring Car Championship Hyundai by visiting www.facebook.com/gogogear.

GOGOGEAR.COM has been serving the race community for over 15 years. Gogogear.com offers the best in custom graphics and apparel to the general public at wholesale prices, specializing in motorsports related equipment. GOGOGEAR Racing Team is a motorsport entity formed from GOGOGEAR.com custom graphics and apparel company. The GOGOGEAR Racing Team has enjoyed tremendous success competing and racing in various classes in the National Auto Sport Association.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

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