Škoda Auto sold 68,400 units in January 2011, a 26.4% increase compared to January 2010 with only 54,100 sold. A surge in demand was seen in the Fabia (higher by 30%) and Superb (80% increase). The increase is being partially attributed to double-digit increases in the growth regions of China, India, and Russia. Jürgen Stackmann, the Škoda board member for sales and marketing, said that Škoda “consistently and emphatically continues on its course in 2011.” Stackmann added that the company is aiming to at least double sales by 2018. He said that the company’s performance in the growth regions is still above average.
The Fabia’s performance has been noticeably positive as it has many new customers worldwide. In fact, in India, every second Škoda sold was a Fabia. In the Czech Republic, the Škoda remains to be the clear market leader.
The carmaker sold a total of 4,200 vehicles in its home market. In the Czech Republic alone, 400 units of the Superb Estate were sold. And as a whole, the flagship’s sales rose by 230%. Sales of both the Octavia hatch and estate increased by 37%. Škoda had double-digit increases in sales in Central and Eastern Europe. And in Hungary, sales increased by 71.1%, while in Croatia, sales went up 59.1%. Škoda tops the car registration statistics in Slovakia with around 1,000 vehicles and a 22.4% market share.