Skoda will launch ‘City Car’, small saloon later this year
By Steph, 18 Mar, 2011. 0 Comments
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As part of Skoda’s strategy to achieve its goal of doubling annual sales to 1.5 million units by 2018, it is launching the ‘City Car’, its version of the Volkswagen Up city car, later this year. Skoda will also offer a new small saloon that will be slotted in between the Fabia and Octavia and is targeted at developing markets. Skoda’s chairman Winfried Krause confirmed these new models during its annual press conference. He said that the City Car was created to meet the strong demand for small cars with low fuel consumption and affordable running costs.
He added that the company is anticipating a “new sales potential in Europe.” The styling of these new models is influenced by Skoda’s VisionD design Concept unveiled at the Geneva Motor Show.
Skoda also said that these models will keep to its ‘simply clever’ mantra, giving an “optimal offer of space and an outstanding price/value ratio” to practical vehicles. In 2010, Skoda sold 762,000 units -- its best ever sales figure. In the first two months of 2011, Skoda’s sales are already 25% higher year-on-year compared to the same period last year.
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