Microcar maker smart has launched its latest advertising campaign via an innovative short film developed for and uploaded on the video-sharing site YouTube. The YouTube-exclusive film features the world’s first-ever tandem skateboard, characterising smart’s capability to make fun reach new heights. Using the modern city of Barcelona as a backdrop, pro freestyle skateboarders Kilian Martin and Alfredo Urbon rode the unique skateboard and performed mind-blowing stunts, flips, turns and twists. These two professional freestyle skaters managed to pull off a number of previously unseen maneuvers, which are choreographed to the music of “You Rascal You,” as performed by rock artist Hanni El Khatib.
The smart fortwo will make its appearance at the end sequence of the YouTube film, accompanied by tagline ‘fun fortwo,’ suggesting the connection between the Daimler brand and the skateboarders. The YouTube film, set for release on the video-sharing site, will be complemented by behind-the-scenes footage and an interactive game for unlocking more skateboard stunts.
smart will air a 90-second version of the film in cinemas across the United Kingdon on September 28, 2012. David George, Marketing Director Passenger Cars, Mercedes-Benz UK, remarked that smart’s latest campaign reflects the fun, individual nature that sets the brand apart, with the message relayed through a skateboarding world first. smart produced the YouTube film in collaboration with Weapon7. People can view the film on YouTube at the smartcaruk channel.
