Subaru announces “Confidence in Motion” Concept for the 2010 LA Auto Show
By Andrew, 02 Nov, 2010. 0 Comments
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Subaru announced today that at the 2010 Los Angeles Auto Show, which will open its doors later this month, it will bring the so-called "Confidence in Motion" Concept, a new car set to enhance the Japanese brand. Apparently, its name is describe like this by the manufacturer: “"Confidence" reflects Subaru's attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. "in Motion" expresses Subaru's resolve to continue innovating to meet customer expectations in a world of constant change.”
The new car is embodying the new brand statement. According to Subaru, the automobiles must be more than just a just a means of simple transportations. The Japanese brand wants its cars to be a source of enjoyment, and enjoyment rests on a foundation of peace of mind.
The customers want more from a car, and as a result, their expectations are diversifying. Subaru saw this and decided that it will offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.
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