Suzuki reveals “Sled” 2012 Super Bowl ad

Suzuki reveals “Sled” 2012 Super Bowl ad

Suzuki "Sled" 2012 Super Bowl Ad

Suzuki’s 60-second commercial for the Super Bowl is about the all-wheel-drive version of the Suzuki Kizashi Sport. Released last Thursday, this ad is actually the second time that Suzuki’s ad has used a winter theme. Its ad last year had the Kizashi fighting “wicked weather” snowmen, which take inspiration from the comic strip “Calvin and Hobbes.” Inuit people and their sled dogs are featured in the latest ad. This sled is later replaced with a new Suzuki. This ad will be broadcast in both 60- and 30-second spots in the top markets of Suzuki both during and after the Super Bowl. The ads are included in a new campaign that’s set to start this March. The first 1,000 registrants on the site will get scannable pet identification tags. A donation of $3 will be given to the American Red Cross for disaster relief for each tag.


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