Volkswagen has figured out a novel way to connect with the savvy GTI consumer. For the first time ever, an automaker will use the App Store to launch a new vehicle — in this case, the 2010 GTI.
Many automakers have used online games to promote their products but VW has decided that to capture the attention of its target customers, it will provide a free version of Firemint Real Racing game on the Apple iPhone and iPod touch. In addition, six U.S. players will win a customized GTI MkVI with black 18-inch wheels and faux carbon-fiber interior trim. Continued after the jump!
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Tags:2010 gti, 2010 gti iphone, 2010 volkswagen gti, 2010 volkswagen vi gti, 2010 vw gti, 2010 vw vi gti, 2010 vw vi gti iphone, 2010volkswagenvigti, car news
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