GM wants to to feature its cars in the Super Bowl commercial spots of other companies
General Motors global marketing chief Joel Ewanick attempts to feature its cars in the Super Bowl commercial spots of other companies but it’s possible that NBC would block the... Read more
GM wants to reinvigorate Chevrolet ad campaign
General Motors Co. is once again changing some of its advertising campaigns for Chevrolet and Cadillac. It has been a year since Chief Marketing Officer Joel Ewanick joined the GM and... Read more
Joel Ewanick reshuffled his team as GM focuses on building Chevrolet into a global brand
General Motors Co. reshuffled its marketing team as it concentrates on turning Chevrolet into a global brand. GM spokesman Pat Morrissey said that Chris Perry has been named as the vice... Read more
Joel Ewanick wants more consistency from Chevrolet’s advertising agency
Joel Ewanick, the global marketing boss at General Motors, wants the San Francisco-based advertising agency Goodby, Silverstein & Partners to provide more consistent work. Ewanick has... Read more
Chris Perry named as GM’s vice president of U.S. marketing
General Motors' global marketing, Joel Ewanick, has named Chris Perry (currently Chevrolet's marketing boss) to be the vice president of U.S. marketing starting Feb. 1. As the new U.S.... Read more
GM appoints Joel Ewanick as Global Chief Marketing Officer (CMO)
General Motors announced today that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately. This means that Ewanick will now have responsibility for... Read more
Chevrolet image isn’t as easy as apple pie says marketing chief Joel Ewanick
Many of Chevrolet's marketers were disappointed when General Motors Co.'s new marketing chief Joel Ewanick scrapped the new "Excellence for All" tag line last month. However, the company... Read more
Despite Ewanick’s departure, Hyundai reports record sales in May
Even with Joel Ewanick's departure from Hyundai Motor America in mid-March, the Korean carmaker continues to thrive. Ewanick, who was named marketer of the year in 2009 by Advertising due... Read more
Nissan tapped Joel Ewanick a.k.a. Hyundai’s marketing chief
Nissan North America has announced the appointment of Joel Ewanick as Nissan Division vice president of marketing. He will step into the post left last February by Christian Meunier, who... Read more
Has Buick become a driving force for GM?
A lot has been going on with General Motors Co. in the last few months but without much fanfare, Buick brand has turned into a driving force for the company. There's no denying that GM... Read more
GM named Nissan’s Joel Ewanick as its top marketing executive
Joel Ewanick has been appointed as General Motors Co.'s top marketing executive. Ewanick, a former Nissan executive, replaces Susan Docherty as vice president of US marketing. On May 24,... Read more
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