Acura’s Super Bowl “Transaction” ad did its job, says Honda’s chief marketing officer
The Super Bowl ad that featured Jerry Seinfeld and Jay Leno competing with each other to get the upcoming Acura NSX sports car was so effective that its Web site crashed just moments... Read more
Acura NSX, Honda CR-V ads for Super Bowl will feature Seinfeld, Ferris Bueller
American Honda Motor Co. will feature comedy and popular celebrities in a pair of 1-minute TV advertisements to be aired during the Super Bowl. An Acura spot will have comedian Jerry... Read more
Acura NSX will be the costliest, most technologically car built in U.S. by an Asian automaker
Honda’s high-performance hybrid Acura NSX will be built in Ohio, a decision reached because of the adverse impact of the strengthening yen to production in Japan as well as the... Read more
Report: Acura preparing an unconventional model
Acura isn’t that straightforward when it comes to sharing details about its plans but at the launch of the refreshed Acura RL flagship, its executives and PR reps gave hints about this... Read more
Honda NSX “Super Hybrid Sports” in the works
Contrary to rumors, the NSX project has not been put on hold. In fact, Honda is moving forward with creating it albeit with a slight change to go for a more environmentally friendly... Read more
New details of the future Honda NSX
Ready to reach showrooms in the last quarter of 2009, the latest supercar will be as advanced technologically as the Nissan GT-R. It will aim big-name opponents such as the Ferrari F430,... Read more
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