GM will stop advertising during the Super Bowl due to the high costs
Don’t expect to see an ad from General Motors during the next Super Bowl. GM has said that this is part of the company’s plan to shake up its strategy. Just a few days ago, GM said that... Read more
Acura’s Super Bowl “Transaction” ad did its job, says Honda’s chief marketing officer
The Super Bowl ad that featured Jerry Seinfeld and Jay Leno competing with each other to get the upcoming Acura NSX sports car was so effective that its Web site crashed just moments... Read more
Chrysler said that Clint Eastwood helped in shaping ad message for Super Bowl
Chrysler Group’s Super Bowl ad that featured Clint Eastwood has sparked a political debate. Chrysler explained that the ad was conceptualized two months ago and that the actor had helped... Read more
Two of GM’s Super Bowl ad spots to feature Chevrolet Sonic
General Motors will air commercials at the Super Bowl XLVI to further promote its Chevrolet Sonic small car. The company has purchased seven commercial spots, including two 60-second ads,... Read more
GM capitalizes on rivals’ popularity at Super Bowl via keyword bids
General Motors Co.’s marketing chief Joel Ewanick said that Chrysler’s two-minute ad in Super Bowl Sunday that featured rapper Eminem and the tagline “Imported From Detroit,” was easily... Read more
Sergio Marchionne intimately involved in Chrysler’s Super Bowl ad
Chrysler’s “Born of Fire” ad that ran in the third quarter of the Super Bowl was conceived by Chrysler CEO Sergio Marchionne and Saad Chehab, its head of group advertising. Chebab said... Read more
Super Bowl ads may be considered a bargain for automakers if record audience is reached
If the Superbowl audience on Feb. 6 reaches new highs, it’s possible for Super Bowl advertisers such as Volkswagen AG and General Motors Co. to end up getting a bargain for 30-second... Read more
Suzuki will air ‘Wicked Weather’ ad for Kizashi sport sedan during Super Bowl
A commercial for American Suzuki Motor Corp.’s Kizashi sport sedan will air during the Super Bowl – the first time that the carmaker has an ad for the event. This ad is one of many from... Read more
Super Bowl already shows a traffic jam for car manufacturers
Due to the recession, carmakers had chosen not to spend so much on advertising but now that they’re recovering, there’s no stopping their renewed vigor at the Super Bowl XLV. On Feb. 6,... Read more
Audi’s TV marketing strategy focuses on Sunday shows
As live awards shows and major sporting events are typically shown on Sundays, Audi of America considers the seventh day to have such an impact on the masses that it has aligned its... Read more
Official: GM will advertise during the next Super Bowl
General Motors Co. didn't advertise in last year's Super Bowl as it was headed towards bankruptcy, but according to some insiders who spoke with the Wall Street Journal, we should expect... Read more
Dodge will air a 60-second commercial on the Super Bowl telecast this year
At the Super Bowl telecast for this year, one of the most anticipated is a 60-second commercial from the Dodge brand. Olivier Francois, lead executive for marketing of all Chrysler Group... Read more
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