Acura wants to sell 180,000 vehicles in 2012
Honda’s Acura Division has announced that its vehicle production is now back to normal following a setback caused by the Japan earthquake in March 2011. Acura told its US dealers that it... Read more
Acura’s Super Bowl “Transaction” ad did its job, says Honda’s chief marketing officer
The Super Bowl ad that featured Jerry Seinfeld and Jay Leno competing with each other to get the upcoming Acura NSX sports car was so effective that its Web site crashed just moments... Read more
Acura NSX, Honda CR-V ads for Super Bowl will feature Seinfeld, Ferris Bueller
American Honda Motor Co. will feature comedy and popular celebrities in a pair of 1-minute TV advertisements to be aired during the Super Bowl. An Acura spot will have comedian Jerry... Read more
Acura NSX will be the costliest, most technologically car built in U.S. by an Asian automaker
Honda’s high-performance hybrid Acura NSX will be built in Ohio, a decision reached because of the adverse impact of the strengthening yen to production in Japan as well as the... Read more
New auto designs flood 2012 Detroit Auto Show
The 2012 Detroit Auto Show seems more like a festival of car design than a gathering of gloomy car companies, which was the trend for past three straight years. Automakers and their... Read more
Next Acura-Honda NSX will be less extreme than the original
Plans for a new Acura NSX sports car have been shelved. Built all through the 1990s, the low-slung, mid-engined, quasi-exotic sports car had been expected to have a front-engined GT... Read more
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