It was confirmed by a senior official that Daimler has no intention of buying Opel. The Daimler agenda does not provide for the takeover of Opel as well as Volvo and Saab, the official said. A report was recently published by Max Warburton, an analyst for the auto industry of Bernstein Research, implying that the purchase of Opel would be a good way for Daimler to expand its expertise in small car production.
He has estimated that the high-end car manufacturer has lost in excess than 7 billion Euros (6.2 billion Pounds) on the A-class and Smart. Chief selling vehicles like premium saloons and trucks have also experienced significant decline in the past months, but the carmaker has been sluggish in announcing plans to lower costs and restructure. Since the Government of Germany has no intention of taking Opel from GM but welcomes a third-party owner and it would help in facilitating the transfer. Among the potential saviors of Opel, BMW was also named. The move of the carmaker toward economical saloons and diminutives has provided it with significant experience in the diminutive range that it would not like to replicate. The cost structure of the Mini, according to analysts, is currently scarcely viable. The Mini is BMW’s lowest-volume platform but it is also the company’s lowest-priced vehicle. Adopting a genuinely low-cost, mass-market production system could very well benefit BMW.
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