Ford will raise its new-car prices in the U.K.
Thursday, November 26th, 2009
Due to the continued weakness of the pound against the euro, Ford has raised new car prices in the UK for the fourth time this year. Starting Dec. 1, cars across Ford’s range will have an average price increase of 2.7%. Nigel Sharp, Ford of Britain managing director, said that the pound is worth about a third less against the euro than it was two years ago.
As a result, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network. But despite that, Ford would still have to raise prices to maintain a viable business and to recover relative cost increases caused by the weakness of the pound over an extended period. Sharp explained that Ford imports all of its stock and components except for its smaller capacity engines. Prices for the Ka, Fiesta, Focus, C-MAX, Kuga and Mondeo models will be padded an extra £250-£500 while £600 will be added to the price of the S-MAX and Galaxy. Pricing for the Ford Focus RS is unchanged.
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