Hyundai denies plans for the Genesis sub-brand but promises a Genesis AWD model
Hyundai U.S. CEO John Krafcik said that the automaker still wants to provide an all-wheel-drive version of its Genesis near-luxury sedan but he confirms that a premium brand is a... Read more
If approved, Genesis subbrand vehicles would occupy a separate zone in Hyundai showrooms
Hyundai is planning to clump and sell its rear-wheel-drive premium cars like the Genesis sedan, Genesis Coupe, and Equus under a new sub-brand dubbed Genesis, Dave Zuchowski, executive... Read more
Hyundai still considering a Genesis subbrand to further distinguish its upscale cars
Hyundai wants to create a more significant distinction between its upscale cars and its mainstream vehicles and to accomplish this, the automaker is considering a plan to market its... Read more
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