Ford reveals more details regarding Lincoln’s transformation
Before Lincoln dealers invest a huge amount of money on improvements and customer services, they are asking Ford Motor Co. to show them the new products that will be launched. Ford has... Read more
2012 Lincoln MKS, MKT to make their debut by the end of the year
Ford is expected to begin massive revisions to the Lincoln products for the 2012 model year. The transformation of Ford’s often-criticized Lincoln brand may start to take place at the end... Read more
2013 Lincoln MKZ Concept coming to the 2012 Detroit Auto Show
Ford insiders said that this January at the 2012 Detroit auto show, Lincoln will debut its replacement for the current MKZ in concept form. Lincoln’s new design director Max Wolff, who... Read more
Lincoln MKT EcoBoost is now cheaper for the 2012 model year
Since it was launched in 2009, the Lincoln MKT three-row premium utility has provided innovative infotainment, modern design as well as greater flexibility. While its initial... Read more
Metropolitan Lincoln in suburban Detroit is in a downward spiral
The loss of Mercury sales has put Metropolitan Lincoln in suburban Detroit in a downward spiral, leading to its eventual closure after having been in business for over 50 years. The... Read more
Ford is surprised by the 2011 Lincoln MKZ Hybrid sales
What you will hear now it’s quite funny: it appears that FoMoCo is actually surprised by the impressive sales showed by the 2011 Lincoln MKZ Hybrid. Back in 2010, a Ford Motor Co.... Read more
Lincoln named most reliable brand in 2011 by JD Power
The brand that has the most number of reliable vehicles is now Lincoln, the first time that Ford Motor Co.'s premium brand has been given the recognition by an annual survey: J.D. Power... Read more
Ford recalls Ranger trucks, Edge, Lincoln MKX, F-series trucks over fire risk
Because of the risk of fuel leak or electrical issues, Ford Motor Co. is recalling eight vehicle models that total to over 34,000 vehicles from all around the world. Ford is recalling... Read more
Lincoln introduces chauffeur-dedicated 2012 MKT Town Car and Limousine
Lincoln offers the new MKT Town Car as an alternative to the Town Car, which will be phased out along with other vehicles that are built on the Panther Platform such as the Ford Crown... Read more
Ford reveals Lincoln standards set to be met by dealers this year
Ford revealed today the standards that every 1,100 remaining U.S. Lincoln dealers must meet by the end of the year in order to continue selling the brand. We have to admit that some of... Read more
Ford to rely on experiential marketing to tout Lincoln vehicles, marketing chief says
To promote Lincoln vehicles, Ford Motor Co. will make use of experiential marketing, Ford’s marketing chief said. This strategy is different from the increased spending on digital and... Read more
Report: Upcoming Lincoln vehicles to be significantly different from Ford products
Ford Motor Co. said that under its future Lincoln product plan, Lincoln vehicles will be significantly different from Ford division products when it comes to interior and exterior design... Read more
Mercury’s advertising budget will be used for Lincoln’s 2011 campaign
Bob Tasca Jr., head of the Lincoln National Dealer Council, said Ford Motor Co. will divert the defunct Mercury brand's entire advertising budget into Lincoln. Such a move will fund a... Read more
Ford execs applaud North Park Lincoln’s ways of handling luxury customers
North Park Lincoln in San Antonio has been selling so many vehicles that the Ford Motor Co. executives just couldn’t help but notice. During their survey, they found out that North Park... Read more
Lincoln expects MKT crossover to do well in alternative markets
Lincoln is anticipating that sales of the MKT crossover would pick up but instead of the mass markets, the carmaker is hoping that the model will do well in unconventional ones. Last... Read more
Ford-Lincoln dealerships will soon offer better customer service
C.J. O'Donnell, Lincoln's group marketing manager, says that all Ford-Lincoln dealerships must have a dedicated staff to sell and service Lincolns. If the Lincoln National Dealer Council... Read more
Ford names Max Wolff as Lincoln’s design director
Ford Motor Co. has hired 38-year-old Max Wolff for its newly created position as Lincoln’s design director. Wolff, a native of Australia, will start working in this role on Jan. 3. Wolff... Read more
Ford’s new allocation of Lincoln dealerships worries small-town dealers
Ken Czubay, Ford's vice president of U.S. vehicle sales, service and marketing, says Lincoln dealerships in the top 130 U.S. markets will get about 85 percent of Lincoln's inventory. This... Read more
Lincoln planning a rival for the Lexus RX, will be built in Louisville
As soon as renovation is completed at Ford Motor Co.’s Louisville Assembly Plant a year from today, production of a new Lincoln sport utility vehicle will begin next to the Escape and... Read more
Lincoln dealerships to focus on improving the customer experience, says Jim Farley
Ford Motor Co.’s top marketing executive says Ford wants the initial changes to Lincoln dealerships to emphasize customer experience more than store redesign. Jim Farley, Ford group’s... Read more
Lincoln will rebuild its entire lineup, says Ford CEO Allan Mulally
As you may know already, Ford has big plans with its Lincoln brand, and it already announced when the Mercury brand was phased out, that it will focus more on the luxury brand. According... Read more
Dealers want more details about Lincoln’s future lineup, before upgrades
Before investing in store upgrades, Lincoln dealers want Ford Motor Co. to offer more details about Lincoln's future lineup. According to several dealer sources, some dealerships are... Read more
Lincoln betting on celebrities in its new ads
Ford Motor Co.’s "Smarter Than Luxury" campaign was launched Oct. 2 during NBC's telecast of the Ryder Cup golf tournament. Ford is hoping that these three 30-second spots featuring the... Read more
Ford tells Lincoln dealers to invest more or they will lose the franchise
Ford announced that Lincoln dealers will have until early January to make a life-or-death decision: they have to meet the brand’s new standard and invest more or simply lose the... Read more
Report: Lincoln considering a new luxury pickup truck
Ford Motor Co. is hoping that its third attempt to sell a new luxury pickup from Lincoln would be a success. Previously, Ford has revealed plans to revive the luxury brand with seven... Read more
Lincoln Continental may be revived as part of brand’s overhaul
Ford announced today that it is currently working on a flagship, large sedan that harkens back to the Continental as part of its effort to overhaul the Lincoln brand. These plans were... Read more
Ford could take its Lincoln brand to international markets within five years
As soon as the luxury brand Lincoln is re-established in the US, Ford Motor Co. could take this brand to international markets within five years, according to Chief Executive Alan... Read more
Lincoln to launch seven new or redesigned models within four years
Lincoln benefits from Ford Motor Co.’s decision to shutter its Mercury brand. The engineering resources that were freed up have been allocated to Lincoln’s project to develop as many as... Read more
Ford to host a meeting with dealers to discuss Lincoln’s future
Lincoln dealerships will be meeting on Oct. 4 to talk about plans to revive a brand that has been left behind by rivals, including Cadillac and Mercedes. Ford Motor Co. will be hosting... Read more
2008 Lincoln MKX by Street Concepts
The 2008 MKX merges competence with comfort and performance in an attractive package that cannot be ignored. The standard intelligent all-wheel-drive system aids superb curve-handling and... Read more
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