Alfa Romeo presents the new MiTo Jeans
Thursday, September 3rd, 2009
There’s really no connection between the Alfa Romeo MiTo and a pair of ladies jeans but who cares? It all looks good. Alfa entered a partnership with TV fashion designer Louise Roe and two other designers named Bjork and McElligott who were challenged to create a line of women’s jeans that are as desirable as the MiTo.
This partnership came about to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the Alfa MiTo. The charity Jeans for Genes is said to profit from the sale of the high class jeans. Photo gallery and press release after the jump!



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