Toyota to focus on smart mobility at the 2013 Tokyo Motor Show

Article by Anita Panait, on November 15, 2013

The Tokyo Motor Show may have become smaller than other auto shows in Asia, but its organizers are still optimistic of its success when it returns this year on Nov. 22 to Dec. 1, 2013. Its press days are slated for Nov. 20 to 21. Toyota Motor Corp. president Akio Toyoda, who is also head of the show's organizer, the Japan Automobile Manufacturers Association, is aiming to make 2013 the event's comeback year.

More and more global carmakers are shifting their focus to larger motor shows in China, unveiling more vehicles at those events than at Tokyo. Toyoda, however, remarked that Tokyo is still a premier showcase for advanced technologies, noting that it is home to seven global auto giants that has deep pockets for r&d budgets.

He noted that Japanese carmakers as a brand controls around 30 percent of the global market. He remarked that while other motor shows in Asia have increased in size, giving the impression that the Tokyo show is smaller, Japanese carmakers remains a strong global force and are “developing cutting-edge and innovative technologies, not only in Japan but around the world.”

He said that they want the Tokyo motor show to highlight what is special about Japanese carmakers. This year’s edition of the Tokyo show will have smart mobility as a major theme, covering automated driving, interconnected auto-home infrastructures and telematics as well as active safety systems.

The show is the finale of a two-month series of smart mobility events in Tokyo, including the Intelligent Transport Systems Global Congress and the annual CEATEC conference.

He said that the events provided “a great opportunity” to showcase cutting-edge Japanese technologies." The Tokyo Motor Show will host a sub-exhibit called Smart Mobility City to provide visitors hands-on experience with technologies of tomorrow, complete with test drives.

He noted that in other motor shows in other countries, vehicles are just static displays but the 2013 Tokyo Motor Show will showcase vehicles actually being driven.

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