Toyota FT-CH Concept at the Detroit Auto Show
By Andrew C., 30 Aug, 2010. 0 Comments
Toyota FT-CH Concept
Toyota Motor Corp.'s hybrid concept car, the FT-CH, is on display at the Detroit Auto Show. By giving the car a retro feel, Toyota is hoping to appeal to the 8-bit generation. This group consists of those who grew up playing '80s video game systems such as Nintendo. The FT-CH is styled to reflect the target audience's style and taste. The interior's components are simple. The odometer and speedometer have been compressed in a small digital display that sits atop the steering wheel column. Jim Lentz, COO, Toyota Motor Sales U.S.A. Inc. said that the concepts of its interior design including the electronics and the color palette are fun and stylish. Continued after the jump! Lentz said the company has yet to come up with a production timetable for the FT-CH. Toyota's European design and development center in Nice, France, styled the FT-CH. Measuring 153 inches long and 69 inches wide, the car has small proportions for it to be maneuverable and responsive. Toyota is displaying the car to see whether there is a potential for this type of vehicle to be sold. Lentz admitted that no engineer has been assigned to the car and that talks of production are still not happening. The vehicle has not been tested with customers and Toyota doesn´t have an engine size in mind for the concept car that could become part of what Toyota has described as the Prius family.
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