2011 Ram 1500 HEMI Hauler by Hurst in the works

Article by Christian Andrei, on February 7, 2011

At the NADA Convention, Hurst Performance announced that it is working on a new version of the RAM 1500. This limited edition version is expected to use the HEMI Hauler name. Technology and aesthetic upgrades will be added to the 2011 Regular Cab Sport R/T RAM 1500, the base for the project.

Nate Shelton, President and Chairman of Hurst Performance Vehicles, said that in the past, the company has mentioned a plan to make a high-performance truck. But it’s only now that its dealer network has generated enough customer interest to make this project feasible.

Its performance modifications include a supercharger and a polished custom exhaust for the truck's 5.7 liter HEMI V8 mill. Hurst graphics will be placed on the driver and passenger side fenders, doors and bed.

Hurst badges will be placed on the grill and tailgate and there will also be a custom finish for the interior spokes of the factory 22-inch forged aluminum rims.

For the interior, the vehicle gets red stitching for the upholstery, embroidered Hurst logos on the headrests, Hurst's signature "Pistol-Grip" billet aluminum anodized shifter, a metallic dash plaque, as well as Hurst-embroidered floor mats.

Only 50 of these custom trucks will be offered to the worldwide market each year, with each unit coming with a signed Certificate of Authenticity and signatures in the cab from the Hurst Team.

Press Release

RAM 1500 Given Hurst Treatment Merging Performance and Utility

Hurst Performance Vehicles, a company synonymous with more than 50 years of experience creating high performance muscle cars and performance parts, announced today at the NADA Convention, that it has begun designing and fabricating parts for its newest project, The Hurst HEMI Hauler, a performance oriented, limited edition supercharged RAM 1500.

Beginning with a 2011 Regular Cab Sport R/T RAM 1500 as their base, the technicians at Hurst will modify the truck with a series of cosmetic accessories and performance parts to not only make the truck faster, but also look good going fast, as well.

The team at Hurst will first work to make the truck's 5.7L HEMI V8 breathe better with the addition of a supercharger and polished custom exhaust. What results is a truck that sounds as good as it performs.

Continuing in a proud Hurst tradition of custom craftsmanship, the exterior of the truck will feature Hurst graphics on the driver and passenger side fenders, doors and bed, as well as Hurst badges on the grill and tailgate. The wheels remain factory 22" forged aluminum polished rims, but are given the Hurst treatment with a custom paint job on the interior spokes.

Driving a performance vehicle, whether a truck or a car, is as much a tactile experience as it is an emotional one. Inside, driver and passenger seating surfaces feature red top-stitching and an embroidered Hurst logo in the headrests, while drivers get to have Hurst's signature "Pistol-Grip" billet aluminum anodized shifter in hand when engaging the drive gears. Also inside, an interior dash plaque made of real metal verifying the truck's provenance as an officially modified Hurst vehicle, is accompanied by Hurst-embroidered floor mats.

"We've talked about doing a high-performance truck a number of times," said Nate Shelton, President and Chairman of Hurst Performance Vehicles. "With the help of our very dedicated dealer network, we've found enough customer interest to make this project feasible and look forward to welcoming a whole new type of enthusiast to the Hurst family."

Only 50 of these special trucks will be built by Hurst each year. Each comes with a signed Certificate of Authenticity and signatures in the cab from the Hurst Team for added collectability.

Topics: ram, pickup truck, hurst

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