Volvo announces 23 hp upgrade for C30, C70 and S40 models for $1,295

Article by Christian Andrei, on November 10, 2011

Volvo Cars of North America (VCNA) announced that factory-authorized performance tuning software will be available for the first time on several Volvo models that will start to be offered at nationwide Volvo retailers next week. Tuning software was developed by Polestar (Volvo's Swedish-based performance partner) for C30, C70 and S40 carlines that come with a T5 engine, with model year 2008 or newer. This tuning package has an MSRP of $1,295 and will start selling on Nov. 14. It boosts the torque of the respective models by 23 hp and 29 lb.-ft. of torque.

The increase in power is made possible by increasing the airflow into the combustion chambers and advancing spark timing.

Since 1996, Polestar has been the official partner of Volvo Car Corp. Polestar had been enhancing cars for racing for many years but it is now focusing on the U.S. market. The power and torque are optimized without having an effect on fuel consumption.

Polestar is credited for tuning the engine to be efficient. It also designed it so that the power output is only raised when it is required.

The package keeps the original manufacturer warranty so customers don’t have to take risks with “chip tuning" in order to have a more powerful driving experience. Furthermore, it has been announced that the performance software package meant for V50 AWD with manual transmission will be offered shortly.

Volvo C30 represented the culmination of the design language created under then design director Peter Horbury when it was launched in 2006. Volvo chief designer Simon Lamarre commented that when they first designed the C30, they were more playful, less formal and more adventurous. This resulted to a vehicle that features a wedged shape, wide track, a long wheelbase and nosed-down window-line angles.

Compared to other Volvo vehicles, the shoulders of the C30 are broader and rise towards the rear. While the shoulders are even and level on other Volvo vehicles, those of the C30 offer more movement and angle changes. Abrahamsson remarked that Volvo chose to make the C30 a two-door model since such styling is sportier in appearance, adding that the target market for the vehicle preferred the coupe style.

Abrahamsson added that this target market is bound to rarely use the back seat, which means that there is no need to compromise style. For those who wanted to have the practicality of rear doors, they could choose from several four-door offerings from Volvo. The C30 features a rear end which has a style that deviates from the norm.

Specifically, the C30 Design Concept unveiled at the Detroit Show in January 2006 was inspired by the classic 1800ES sports estate of 1971, which had the deep glass tailgate as its hallmark element.

The C30 Design Concept as well as the SCC concept car unveiled at the 2001 Detroit Auto Show heavily adopts this styling cue. Now, the newest iteration of the Volvo C30 -- launched in late 2009 – builds on the success of the outgoing models by featuring major changes in its body panel for a new dynamic style while still retaining several elements that the C30 has been known for.

In addition, Volvo refreshed the front end of the C30, making it more expressive and more dynamic. For instance, the angled lines of the front bumper as well as the new headlights are now angled upwards and towards the flanks of the c30.

Press Release

Performance Software from Polestar Available on Select Volvo Models

For the first time, factory-authorized performance tuning software for several Volvo models becomes available next week at Volvo retailers across the country, it was announced today by Volvo Cars of North America (VCNA).

Polestar, Volvo's Swedish-based performance partner, has developed tuning software for C30, C70 and S40 carlines fitted with a T5 engine, model year 2008 and newer. With an MSRP of $1,295 installed, the tuning package goes on sale Nov. 14 and adds a powerful 23 hp and 29 lb.-ft. of torque to the respective models. The power boost is realized by increasing airflow into the combustion chambers and advancing spark timing.

Polestar has been Volvo Car Corp.'s official partner since 1996, and has been optimizing cars for racing for several years. Now, it's adding its muscle to the U.S. market.

"Our performance-oriented customers have told us they wanted a tuning option for their vehicles," said Chris Dauerer, VCNA's vice president of customer service. "With Polestar, we are able to unlock the power potential of our engines which leads to impressive acceleration and a more memorable driving experience - not to mention it adds value to the vehicle."

Polestar also optimizes the power and torque without affecting fuel consumption. This is possible thanks to Polestar's efficient tuning of the engine, which only increases the power output when it is needed. The package also retains the original manufacturer warranty, so customers no longer need to take risks with "chip tuning" to achieve a more powerful driving experience.

Additionally, the performance software package for V50 AWD with manual transmission will be available soon.

About Volvo

Volvo Cars of North America, LLC, ( is a subsidiary of Volvo Car Corp. of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. For more information please refer to the VCNA media website at:, and follow Volvo's blog at:

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