Xplore introduces its customized Ram truck

Article by Christian Andrei, on January 24, 2012

Ram is the first to be given the Xplore treatment, according to Venchurs Vehicle Systems, a company that aims to transform SUVs and off-roaders into the ideal vehicles for explorers. Venchurs has set its eyes on the pickup truck segment. After Ram, Venchurs will be working on the Chevrolet Silverado and the Ford F-Series.

Customers are allowed to choose from among four stages of customization, depending on their expedition requirements. Stage 1 offers a Katzkin leather interior, with options like Mopar parts and accessories.

Meanwhile, Stage 2 features XPLORE/Method black aluminum wheels, huge BF Goodrich off-road rubber, Bilstein 5100 Series adjustable shocks, an XPLORE polished stainless-steel cat-back exhaust system, XPLORE aluminum badges and XPLORE heavy-duty floor mats. Stage 3 provides some excellent expedition features, including ARB equipment like racks, roof-top tents and recovery gear. Its options list includes hule racks, Warn winches and industrial strength tonneau covers.

Choosing Stage 4 means that your vehicle will be built-to-order at Venchurs Vehicle Systems facilities in Southern California or Adrian, Michigan. Its features include Custom matte paint finishes, graphics, leather interiors, AMP PowerStep retractable running boards, and Bed-Xtender, bed-slides.

"Trucks are the workhorses that support outdoor enthusiasts of all flavors," says Jeff Wyatt, CEO of Venchurs. "From hauling boats, hunting gear, dirt bikes, ATVs and camping gear to serving as a mobile campsite, trucks do it all. XPLORE trucks are fitted with the best-of-the-best equipment and designed to stand apart in function, style and performance."

Ram Truck brand brings you the new 2013 Ram 1500 as its latest entry into the full-size and light-duty pickup truck segment. This new truck represents Ram’s first reinvention or first new version of its most recognized truck ever since it came up with the Ram nameplate in 2011.

According to Fred Diaz, Ram Truck Brand and Chrysler de Mexico - Chrysler Group LLC President and CEO, what began as little changes to the Ram 1500 have quickly rolled into making it a best-in-class capability and best-in-class fuel economy gem. He says that customers will experience a completely new truck with features and with technologies that are not offered anywhere else.

The 2013 Ram 1500 is the latest improvement or innovation applied to the brand’s full-size, body-on-frame truck architecture, which was engineered, designed, and executed in order to appeal to the emotions of potential buyers and enthusiasts who have the “Guts and Glory” mindset. Unlike no other truck in its class, the new Ram 1500 conveys valor, boldness, power, and virtue in form, function, and aesthetics.

With the 2013 Ram 1500, the full-size, light-duty pickup truck segment evolved from acceptable efficiency and brute capability to an engineering that combines desirable quality size, capability, configurations, refinement, technology, efficiency, and quality.

What’s more, the 2013 Ram 1500 offers the most fuel efficiency in its class, as well as more available innovative, interactive, and functional technologies than its competing brands. This new truck will have equal or even better capability and quality validation than any other vehicle in its class.

Topics: ram, pickup truck

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