Zhongsheng acquires a 70 percent stake in Carlsson

Article by Christian A., on June 1, 2012

As we may know already, Chinese companies are becoming more and more powerful because they have lots of money, right? It seems that Carlsson, the well-known German tuning company specialized in tuning Mercedes-Benz cars, knows this as it sold a 70 percent stake to Zhongsheng Group Holdings, a major Chinese auto retailer.

Just like Pangda Automobile Trade a.k.a. the company that tried to buy Saab, Zhongsheng Group Holdings wants to diversify its offerings in order to gain market share as the new millionaires in China want to spend more money on luxury cars.

According to Zhongsheng's chairman, Huang Yi, the company is working on an aggressive plan for Carlsson and a main advantage will be its vast network of dealers stretching from Heilongjiang province in the north to Guangdong in the south.

According to Reuters, Huang Yi declined to tell the press what sum of money it paid for a stake in Carlsson. Huang also said that Zhongsheng sold 300 million yuan ($47 million) worth of accessories last year, which means that Carlsson will be the perfect company to boost its sales even further.

According to Huang, many of the Mercedes-Benz, BMW and Audi cars in Changhai and Beijing feel like mainstream cars, so a company like Carlsson is expected to change these things.

And because most of Carlsson products are authorized by Mercedes-Benz, this means that the customers who will choose a body kit made by the German tuning company will also keep their car’s warranties.

Topics: carlsson

If you liked the article, share on:

Comments

Recommended

Audi’s S4 Avant isn’t the premium luxury car you’re used to hearing about. While it may have an understated look, the Audi S4 Avant does feature a powerful engine that...
by - February 21, 2017
Perhaps many would agree that the Ferrari 458 Italia is one of the Italian carmaker’s most beautiful sports cars. A few may even argue that it is its absolute finest...
by - February 16, 2017
Each time tuning company G-Power unveils its work, we could expect a tuned car that is significantly more potent than the standard unit it was based on. This has been...
by - February 15, 2017
The Lamborghini Huracan Spyder is one of the true beautiful menaces on the road. But it has just has been made more beautiful and more menacing by the people at...
by - February 15, 2017
Some car enthusiasts may simply opt for BMW’s standard list of rim options while others go for something bolder. By bolder, we mean those rims that you’d typically find on...
by - February 3, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries