Video: Lexus ‘Music Track’ commercial makes us wanna beg for a 2011 IS
By Andrew, 07 Sep, 2010. 0 Comments
2011 Lexus IS
Do you know what happens when a crew of musicians, a mathematician, a stunt driver and Lexus have a meeting? Well, the "Music Track" commercial is born. Lexus revealed today its latest ad, where an Ultrasonic Blue 2011 Lexus IS sport sedan spins its wheels and navigates the raceway, precisely tripping each and every drum lever on the track in order to create a beat as it speeds by, igniting the base, snare, toms and cymbals. The Lexus IS takes the role of a musician and honestly to tell you we’d buy its album if the manufacturer decides to launch it. And don’t think that making this clip was easy, because it wasn’t.
First of all, Lexus had to work with a music production company to compose and design the music track, while the next step was to translate the sheet notes on a page into a physical track for the car to maneuver. "We had to figure out how to lay out a track that would allow the car to really play a beat," said Dave Nordstrom, vice president of marketing for Lexus. In order to translate the sheet notes, the company contacted a mathematician from a leading university to determine how and where to place the drums based on calculations of the car's speed.
The third step was to work with a production designer to create a system of levers that would set off the drums when the wheels of the vehicle rolled over them. The final step was to find a stunt driver, and Lexus found Eddie Braun who utilized the vehicle's performance technology to meet the demands of the course while relying not only on the speedometer to measure speed, but by simultaneously listening for the tempo. The result? You can see it for yourself in the video below! The spot, titled "Music Track," is part of the "Wield Precision" campaign for the 2011 Lexus IS.
Latest Auto Shows
