The Beetle is the star of Volkswagen’s lineup of customized vehicles displayed at the 2012 SEMA Show. The automaker has partnered with some of the biggest suppliers and customizers in the industry. The VWvortex ultimate Super Beetle show car is one of the current-generation Beetle models that could be seen at the Las Vegas show. APR customized the 2013 Beetle Turbo to deliver 500 hp in all-wheel drive form. There will be at least five more creations aside from the VWvortex Beetle. These are the: European Car magazine’s ‘Beach Battle-Cruiser’, Galpin Auto Sports ‘Chopped Top’, Rotiform’s Beetle, and FMS Automotive’s classic 1956 model and a modern 2012. Volkswagen is putting the spotlight on the Beetle, which will celebrate its 75th anniversary in 2013. H&R has also built a custom Golf R that will be showing off the suspension modifications. Tim Mahoney, executive VP at Volkswagen of America, said that Volkswagen has plenty of enthusiastic fans who follow its products such as the Beetle, GTI, Golf R and GLI, which have acted as the platform for several of car culture’s most unforgettable aftermarket and show car creations. He added that with the Beetle’s 75th anniversary approaching, it seems only right that they honor its heritage with the suppliers and customization partners at the SEMA show.











