Vw of America cuts off arrangement with Crispin Porter & Bogusky ad agency
By Andrew C., 26 Aug, 2010. 0 Comments
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Volkswagen of America is bringing its $200 million-plus account somewhere else and has cut off its arrangement with ad agency Crispin Porter & Bogusky, its agency partner for the past four years. Volkswagen experienced a relatively soft sales decline compared to its competitors and it achieved a rise in US market share to 2% yet, despite that, the company is seeking a new US agency. Tim Ellis, vice president of marketing, said in a statement that its goal of rapidly increasing its volume in a mature market requires that it evolve into a more relevant mainstream choice. As part of its drive to be the world'd largest automaker, Volkswagen plans to triple annual U.S. sales of VW, Audi and Bentley models to 1 million units annually by 2018. Ellis said that the decision to cut ties with Crispin Porter & Bogusky was made after re-evaluating all areas of its business.
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