When Tesla Motors' Model S electric vehicle was launched on June 22, media members were allowed to go on test drives. The problem is that they were limited to 10 minutes on a controlled circuit and could only drive for a few blocks. This doesn’t really permit the media people to evaluate the vehicle thoroughly. Tesla started deliveries of the first batch of retail-ready Model S units on June 22 at its Fremont, Calif. plant. Tesla couldn’t possibly accommodate all of the requests from media people around the world so it invited just a few who could best publicize the Tesla unit. There were speculations from those who were not invited that Tesla’s claim of a 230-mile battery range is false or that it only invited journalists who would give the Model S a positive review. Tesla invited a minimum of 100 journalists from different countries.
Why did Tesla offered only 10 minutes test drives of the Model S?
by Andrew Christian, Email, 04 Jul, 2012






