adverstising

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Kia Hamsters are back in new Soul EV spot

Kia Motors Corp. has brought back its hamsters, along with their female counterparts. The Kia hamsters are being featured on the carmaker’s fully charged ad campaign for the Soul EV. The campaign also features Adam Levine’s falsetto on the new Maroon 5 track “Animals,” with Kia offering 200,000 free downloads of the song before its iTunes release.

According to Kia, the hamsters are “geek chic” in the spot, although their ladies are far from geeky. A surge of electricity supposedly bound for the Soul EV transforms a test hamster into somewhat a sexy woman with a hamster head.

The spot made its TV debut at the MTV Video Music Awards Sunday. The Soul EV is the South Korean carmaker’s first mass-marketed electric vehicle, featuring an 81-kilowatt electric motor powered by a 27-kilowatt lithium ion polymer battery.

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