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Borgward marks European homecoming with launch of BX7 SUV in Germany next year

After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports utility vehicle.

Borgward’s first stop is Germany, where it plans to start sales of its BX7 SUV in the first quarter of 2018. Commencing sales in Germany would signal its homecoming in Europe. The company was founded in 1929 by Carl Borgward. However, Borgward ceased to exist in 1961 when it was forced into liquidation by its creditors. In 2008, the company was revived by the founder’s grandson, Christian Borgward, with some investment from China. The carmaker unveiled its first car since 1961 – the BX7 and its sporty TS version – at the 2015 Frankfurt Motor Show.

Since then, Borgward has concentrated its sales efforts in China. Now, the carmaker is fully intent into re-launching the brand in Europe, starting with Germany. As disclosed to Auto Express by Tom Anliker, Borgward’s Vice President for marketing, the Borgward BX7 is just the first step of the European re-launch, and it will be followed by its smaller sibling –a right-hand drive version of the BX-5 compact SUV. The company also plans to offer the Borgward BX5 in the United Kingdom.

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