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Cadillac exec admits that poor-selling ELR Coupe was overpriced

Sales of Cadillac’s ELR Coupe, its first-ever electric vehicle, have been dismal. In the last 18 months, just 1,835 Cadillac ELR Coupes were sold in North America. TrueCar said that dealerships located in New York City have been selling the ELR for slightly lower than $50,000 – which means that 35% was cut from the sticker price.

“A great learning exercise” is how Cadillac marketing chief Uwe Ellinghaus describes the company’s experience with this car. To be fair, the ELR Coupe is only one of several electric cars that are being offered lower than their sticker prices. Presently, buyers have been flocking to larger, less frugal vehicles amid cheaper gas prices.

However, the discount on the ELR is particularly drastic. Cadillac is aware that the primary problem with the ELR is the fact that the green technology it uses, including the powertrain and the battery, is used in the Chevrolet Volt (which has a $35,170 sticker price). It’s difficult, if not impossible, to justify the price difference with only some luxurious cockpit leather, LED headlamps, and olive wood trim to make the ELR stand out.

Read the entire article Cadillac exec admits that poor-selling ELR Coupe was overpriced

2016 Cadillac ELR plug-in hybrid is now priced $10,000 lower

Cadillac’s 2016 ELR plug-in hybrid is now priced $65,995 (including shipping costs) from $75,995. The automaker cut $10,000 from the price of the sluggish-selling model just 18 months after low sales were recorded for the sleek coupe. Majority of buyers are eligible for a $7,500 federal tax credit. Cadillac said that after software updates to its battery system, the vehicle’s power and torque have received a 25% boost.

As a result, the car can now accelerate from zero to 60mph in 6.4 seconds (1.5 seconds faster). The ELR made its debut in December 2013. Since then, its high price has been criticized by both car reviewers and dealers. Its price is more than twice that of the Chevrolet Volt, which has the same underpinnings and drivetrain as the ELR.

Cadillac had always intended for this low-volume halo car to have an air of exclusivity but nevertheless, it surprised officials that its sales have been so tepid. Last year, Cadillac reported sales of 1,310 ELRs – much lower than the 2,200 cars predicted by IHS Automotive.

Read the entire article 2016 Cadillac ELR plug-in hybrid is now priced $10,000 lower

Next-gen Chevrolet Volt to feature Cadillac ELR’s Regen on Demand system

The second-generation of the Chevrolet Volt will feature Regen on Demand, the driver-controlled battery regeneration system found in the Cadillac ELR. This feature allows the driver to employ paddle shifters to decelerate while going downhill or nearing a sharp turn, with the car's momentum converted into electricity for storage in the battery pack.

The capability of the system was demonstrated at General Motors’ proving grounds in Milford, Michigan by no other than GM product development chief Mark Reuss and Volt chief engineer Andrew Farah.

The Volt features two paddles on the back of the steering wheel, which a driver could use to adjust the amount of energy captured by the braking system.

Read the entire article Next-gen Chevrolet Volt to feature Cadillac ELR’s Regen on Demand system

GM delays the 2016 Cadillac ELR due to system integration difficulties

Cadillac’s ELR was not quite a best seller and back in May we reported that GM will provide a $5,000 incentive to dealers who would offer test drives for the plug-in hybrid based on the Chevrolet Volt. Although many of you folks were expecting the next-generation ELR as a 2016MY, it appears that the vehicle’s debut was delayed due to system integration difficulties.

GM insiders said that the next-gen ELR will be a highly autonomous vehicle and engineers will need more tie in order to refine the features offered by the plug-in hybrid. Earlier this year, General Motors said that the Super-Cruise feature will be featured in its upcoming vehicles and we have to admit that it is possible to see it on the new ELR.

The 2014 Cadillac ELR plug-in hybrid is currently priced at $75,995, including destination charge. Still, thanks to the $7,500 federal tax credit, the ELR starts t $68,495. Just like the Chevrolet Volt, the Cadillac ELR uses an electric motor that powers the front wheels, delivering 157 hp in EV mode and 181 hp in extended-range mode.

Read the entire article GM delays the 2016 Cadillac ELR due to system integration difficulties

General Motors will provide a $5,000 incentive to Cadillac dealers who would offer test drives of its ELR plug-in hybrid. Cadillac spokesman David Caldwell said the offer, dubbed as Demonstrator Allowance Program, is designed as a tactical move to attract more test drives of the ELR, who was off to a slow start following its launch.

Caldwell said GM initiated the program due to the “newness of the ELR,” adding that that it is a “different brand.” GM is also offering discounts of up to $3,000 to customers, according to recent report by The Wall Street Journal. ELR inventories are steadily rising, with around 1,700 ELR coupe models in stock at the end of April, equivalent to a 725-day supply, according to the Automotive News Data Center.

Caldwell remarked that GM’s Detroit-Hamtramck site that builds the ELR has had heavier production since the start of 2014 it will in the summer or fall. Industry analysts, however, view things differently. Cadillac started selling the ELR in late December for a starting price of $75,995 -- including shipping – something which analysts and dealers didn’t welcome.

Read the entire article GM to launch incentive program for Cadillac ELR test drives to boost sales

Cadillac’s new TV spot "Poolside" has been receiving criticism, and the luxury brand is out clearing up the misconceptions. The commercial, created by ad agency Rogue, features actor Neal McDonough gazing out over his pool, asking "Why do we work so hard? For what? For this? For stuff?" He seems to be questioning the so-called American Dream.

The 60-seond spot featuring the Cadillac ELR plug-in hybrid made its debut during NBC's broadcast of the Opening Ceremony of the 2014 Sochi Winter Olympics. It will also be aired both before and during ABC's broadcast of the Academy Awards Sunday night. 

Craig Bierley, Cadillac's advertising director, said the "Poolside" spot is intended to serve as a "brand provocation." While fans on the political right see the spot as an unapologetic ode to American values, its critics on the political left view it as ugly American chest thumping at its worst, says Advertising Age.

Read the entire article Cadillac clears misconceptions on heavily criticized “Poolside” ad

Cadillac announced today that early buyers of the all-new 2014 ELR electrified luxury coupe will also receive a complimentary 240-volt home charging station. As a reminder, we will tell you that the 2014 ELR is available for an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers.

The 2014 Cadillac ELR has a price tag of $75,995, but after a $7,500 federal tax credit, the vehicle is available for $68,495. Under the hood, the ELR is identical with the Chevrolet Volt, which means we find a T-shaped 16.5 kW lithium-ion battery and a 1.4-liter petrol engine.

The battery and the electric motor deliver 157 hp and 295 pound-feet of torque, while combined output means 217 hp and a sprint from 0 to 60 mph (96 km/h) in 7.8 seconds. The ELR can be 240-volt recharged in 5 hours and this translates in 37 miles of electric range.

Read the entire article Early buyers of Cadillac ELR will get 240-volt home charging station for free

The Detroit-Hamtramck Assembly site of General Motors has commenced rolling out 2014 Cadillac ELR electric luxury vehicles to dealerships. The ELR boasts of being the first application of Extended Range Electric Vehicle technology. It features a merger of dramatic design and extended-range technology to provide a driving experience that is both sporty and environmentally friendly.

The ELR’s driving range goes over 300 miles (480 km) – thanks to a combo of a battery-derived electric power and a range-extending gasoline-powered electric generator.  The extended range technology is especially tuned for Cadillac in the ELR. An ELR driver would not have to worry about gasoline and tailpipe emission if he just needs a vehicle for daily travel.

Cadillac output finally returned to GM’s Detroit-Hamtramck site after two years of absence. The site built the Cadillac DTS large sedan from 2006 to 2011. Detroit-Hamtramck is represented by UAW Local 22.

Read the entire article GM Detroit-Hamtramck site starts output of Cadillac ELR

General Motors sees the Cadillac ELR luxury coupe as a brand-building halo car that will attract sales when it becomes available in January 2014. During a media test drive last month in Los Angeles, GM executives and engineers boasted of the ELR's sleek design, superior driving dynamics and luxury touches.

The ELR, using a Voltec powertrain found in the Chevrolet Volt, has a range of 37 miles coming from its fully charged 435-lbs battery pack. Once the battery becomes empty, a gasoline-powered, 1.4-liter, four-cylinder generator will take over to power the electric drivetrain, providing 295 pounds-feet of torque. According to GM, the overall range of the Cadillac ELR exceeds 300 miles.

To improve ride and handling, GM engineers threw in several elements like a HiPer Strut front suspension made from lightweight aluminum components; a premium ZF electric power steering system; a continuous damping system that adapts to road conditions every 2 milliseconds; and 20-inch wheels and tires. Despite being 300 lbs heavier than the Volt, it is still able to remain firmly planted during sharp cornering on snaky mountain roads.

Read the entire article GM touts Cadillac ELR as brand-building halo car

In order to make a unique vehicle, Cadillac announced its partnership with Saks Fifth Avenue this holiday season and created the special-edition 2014 Saks Fifth Avenue ELR electrified luxury coupe. Limited to just 100 units, this special edition will be featured in the 2013 Saks Holiday Catalog. This special edition comes with a White Diamond exterior paint and customers will be able to choose between a Jet Black or Light Cashmere interior.

Furthermore, there is an upgraded 240-volt charging station with professional installation and applicable permits, which costs up to $3,000. Moreover, the customers who will buy this vehicle will also have their own ELR Concierge Representative. This service can provide additional information on battery care, home charging, service scheduling, and news and updates by calling 1-855-INFO-ELR (1-855-463-6357).

If we got your attention, you have to know that the 2014 Saks Fifth Avenue Special Edition ELR costs $89,500, which includes a $995 destination charge. First deliveries are expected to start in March 2014.

Read the entire article Cadillac presents the special-edition 2014 Saks Fifth Avenue ELR

The Cadillac ELR coupe will have a sticker price of $75,995, including shipping, when it becomes available for sale in January 2014. The plug-in hybrid’s hefty price is more than twice that of the Chevrolet Volt, which shares the same underpinnings and powertrain. But it seems that many customers might not be willing to pay the ELR’s sticker price.

For instance, 85 percent of those who were polled about the luxury coupe’s price on AutoBlog said the ELR is too expensive. Almost 17,000 responses were gathered. A visitor to Autoweek's Web site remarked the ELR is already equivalent to a Volt plus a CTS Coupe. A reader on raised the question: "Are they planning to sell these things direct like Tesla since no dealer in their right mind would stock one?" 

A Cadillac spokesman, however, said the ELR’s sticker price reflects its “specialty nature” -- “a unique car in terms of its very dramatic design, advanced technology, luxury appointments and more than 300 miles of range."

Read the entire article Eyebrows raised over $75,995 sticker price of Cadillac ELR

The 2014 Cadillac ELR plug-in hybrid will carry a sticker price of $75,995 -- including destination charges -- when it becomes available for sale in January 2014. After a $7,500 federal tax credit, the ELR has a net price of $68,495. The high tag of the 2014 Cadillac ELR plug-in hybrid -- more than twice that of the Chevrolet Volt that shares the same underpinnings and powertrain -- indicates General Motors' plan to build the coupe in limited number so as to endow it with an aura of exclusivity.

"We're only going to make so many," Bob Ferguson, senior vice president of global Cadillac, told Automotive News in August, adding that there could be "a scramble for that vehicle." GM is set to start building the Cadillac ELR at its Detroit-Hamtramck site late this year. Interested buyers could acquire the plug-in hybrid through a nationwide network of around 500 Cadillac dealerships certified to sell and service the coupe. Cadillac currently has about 940 dealerships in the United States.

According to GM, buyers and prospective customers also will have their own "ELR Concierge Representative" trained in "white glove customer care" via a phone call. The reps could provide information on battery care, home charging, service scheduling and other issues. The high price of the ELR comes as carmakers initiated price cuts on their electric vehicles and plug-in hybrids due to weaker-than-expected consumer demand.

Read the entire article 2014 Cadillac ELR plug-in hybrid has a sticker price of $75,995

Despite a decision of many carmakers to trim the sticker price of their electrified vehicle offerings, General Motors remains bullish of the pricing for its Cadillac ELR plug-in hybrid. When GM unveiled the ELR in January, it executives said they plan to fix a lofty sticker price to convey exclusivity. But GM and its rivals has been cutting prices of their own EVs.

For instance, GM trimmed $5,000 off the sticker price of the Chevrolet Volt, which shares its powertrain with the ELR. Also, the BMW priced its new i3 EV at $42,275 including shipping, which is only $2,280 pricier that the previous tag for the Volt. Despite the recent occurrences, Bob Ferguson, senior vice president of global Cadillac told Automotive News that that they have not revised their pricing plans for the ELR plug-in hybrid, which will be rolled out in March 2014. Ferguson said that they are "really confident about that vehicle," adding that there will be "a scramble" for the ELR.

Ferguson remarked that was encouraged by the success Tesla Motors, a sign that pricing is holding up far better in the luxury segment than in mainstream brands. IHS Automotive expects GM to sell just 2,100 ELRs in the US in 2014 and 2,700 in 2015. According to Jim Hall, principal of research firm 2953 Analytics Inc., the ELR will be a halo car for Cadillac, while the i3 has a different role in BMW's lineup. He noted that Cadillac's pricing strategy for the ELR is not driven by volume, but by image.

Read the entire article General Motors is sticking to pricing strategy for Cadillac ELR

There is a one-of-a-kind feature offered on the 2014 Cadillac ELR range-extended electric car that boosts its efficiency. It is dubbed “Regen On Demand.” By pushing on a button, one of two paddles is held behind the car’s steering wheel. This enables the powertrain to recharge the battery pack with power regenerated from the electric motor.

The Cadillac ELR drivers are able to proactively decide to catch energy when the car is already slowing down. Activating the Regen On Demand will decelerate the ELR in the same way as changing down a gear in a traditional car. Drivers who are going down a hill, nearing a tight turn, or approaching a red traffic light can pull the paddle to capture extra energy in the battery pack.

By releasing the paddle, the ELR can coast just like a normal car. Because of regenerative braking, the drive motor turns into a generator, enabling it to convert the car’s kinetic energy into electrical energy in the battery.

Read the entire article Cadillac ELR will feature Regen On Demand paddle shifters

There are multiple speculations on the price of Cadillac’s flashy and fuel-sipping ELR plug-in hybrid at the Detroit Auto Show. The coupe would only arrive in showrooms after at least a year so it’s still too early for General Motors officials to talk about pricing. The estimates that have been mentioned so far range from the low $50,000s to upwards of $70,000.

There’s such a wide variation since GM may be going about it in two different ways. First, it could be priced low so that GM could achieve modest volumes for the ELR so it can continue to bring down the per-unit component costs of the Volt powertrain. A second view is that that it could be priced in the mid-$60,000s or higher to test if the Cadillac brand has been truly revived.

Jim Hall, principal of research firm 2953 Analytics Inc. in suburban Detroit, said that the company doesn’t know if the piece-cost reduction of the Voltec drivetrain is more significant than Cadillac's image improvement.

Read the entire article Can you guess the price of the 2014 Cadillac ELR?

The new 2014 Cadillac ELR made its official debut today at the 2013 North American International Auto Show and as expected, this is the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand. 

Regarding the design, the Cadillac ELR is inspired by the Converj Concept and comes with an aggressive, forward-leaning profile and new vertical headlamp and taillamp elements, which are a brand tradition since 1948. Although the Chevrolet Volt has a drag coefficient of 0.28, the Cadillac ELR is not helped by its design and according to the official press release its drag coefficient is 0.30.

Inside, the ELR offers seats for four persons and the leather-trimmed interior blends authentic chrome and wood accents. The Cadillac CUE with Navigation is offered as standard and it can be accessed using the eight-inch, full-color capacitive touch screen found in the center of instrument panel. Regarding the driving experience, the Cadillac ELR is able to deliver 295 lb.-ft. of torque (400 Nm), which means about 12 percent more than the 3.6L V-6 in the SRX.

Read the entire article 2013 NAIAS: Cadillac unveils the all-new 2014 ELR

General Motors is preparing its Detroit-Hamtramck Assembly plant to accommodate the production of the much-awaited Cadillac ELR, a luxury coupe featuring extended-range electric technology, according to General Motors North America President Mark Reuss. The inclusion of the ELR to the assembly plant represents a $35 million investment and hikes the total product investment to $561 million since December 2009.

The Cadillac ELR will the first two-door car produced at Detroit-Hamtramck since the 1999 Cadillac Eldorado. UAW Vice President Joe Ashton, who directs the union\'s GM Department, remarked that the investment underscores the carmaker’s confidence that the highly skilled members of UAW Local 22 can successfully build one of the most technologically advanced vehicles in the world.

Ashton added that the hard work and dedication of its members demonstrates that they can competitively manufacture products for the future in Detroit. The ELR was born from the Cadillac Converj concept vehicle that was unveiled at the 2009 North American International Auto Show. The ELR will bear the design of the Converj and will feature an electric propulsion system consists of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator.

Read the entire article GM preparing its Detroit-Hamtramck site to produce Cadillac ELR

A Cadillac model based on the Chevrolet Volt – dubbed the Cadillac ELR -- is an idea that has captured the interest of consumers who are looking for performance as well as fuel efficiency. We know that the Cadillac ELR will make its production debut in 2013 as a 2014 model. The initial reports indicated that the ELR will use the Voltec extended-range setup that came directly from the Volt.

However, it’s now believed that GM will trade the 1.4-liter, naturally aspirated engine and will instead use an Ecotec MGE powerplant developed by Opel. Cadillac is doing this because the ELR will increase its weight for its luxurious features.

It will be available with an all-new powerplant – the Ecotec MGE --- which will serve as the foundation for a future engine lineup for GM models. Majority of its existing Family 1 engines would be replaced. The MGE block is built to increase by up to 2.0-liters in displacement. However, it’s likely that the production version of the ELR will be offered with a 1.8-liter. It’s not totally sure that GM will not use a turbocharger.

Read the entire article Cadillac ELR will get a more powerful Volt motor

General Motors has yet to confirm if the upcoming Cadillac ELR is front-wheel drive like the Volt or is a rear-wheel drive. Last August, Cadillac said that the brand will build extended-range vehicle dubbed as the ELR. The sleek 2+2 coupe is based on the Cadillac Converj concept displayed at the 2009 Detroit Auto Show. Its powertrain is quite similar to what’s loaded on the Chevrolet Volt, with a T-shaped lithium ion battery pack, a gasoline-powered electric generator, an electric-drive unit and a four-cylinder engine.

Some people in the industry think that for a model, which uses technology shared with Chevy, to still command a Cadillac price, there has to be considerable differences between the two cars. It won’t be enough for a Cadillac to have a separate sheet metal, a more luxurious interior and advanced infotainment system.

It’s possible that for the ELR to stand out, it will use a new rwd platform from GM that will be shared by the Cadillac ATS, a compact sedan is available starting next year. But there may be a problem since to use a rwd platform, the battery pack may need to be modified so the driveshaft could be positioned under it.

Read the entire article Cadillac ELR could be rear-wheel drive (RWD)

General Motors Co. revealed production plans for the ELR coupe that is currently in development. An insider said that the ELR will be sized similarly to the Volt but GM has yet to officially announce pricing, specific details, or when the car will go on sale. The source said that the new model will be produced in the Detroit plant that also produces the Volt.

In a May 18 statement, GM said that this year, around 16,000 Volts will be produced. GM has a target of 60,000 units in 2012. GM had set a target of 15,000 units this year and 45,000 units for next year.

The Volt is powered by a T-shaped lithium-ion battery, enabling it to go 25 to 50 miles. When the battery runs out, its range is extended to over 340 miles due to a gas engine.

Read the entire article Upcoming Cadillac ELR to be cheaper than the Tesla Model S