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The United States' largest used-car retailer - CarMax Inc. – has two 30-second ad spots for the Super Bowl in February 2011. One ad will run in the second quarter while the other will be seen in the third quarter.
Vice president in charge of creative marketing and advertising, Laura Donahue, was mum on what these spots will be; however, she did say furry creatures won't have quite the starring role they had in the past and she did guarantee the work would be funny, but in a "sophisticated" way. CarMax's previous regional ads for the game have starred animals like prairie dogs and monkeys.
The creative work is being done by CarMax's new agency, Amalgamated, of New York and the force behind the ads is Eric Silver, who became chief creative officer and majority owner of Amalgamated in September 2010. Donahue also talked about the ads with Advertising Age, a sister publication to Automotive News.Read the entire article CarMax will make its first national splash in the Super Bowl in February
Ford Motor Co. returned to the Super Bowl after three years of absence. The last time that Ford had a commercial spot in the Super Bowl, it was in 2014. That commercial ad – lasting for 90 seconds – starred Rob Riggle and James Franco, spotlighting the Ford Fusion Hybrid.
While Ford’s previous Super Bowl campaigns focused on certain vehicles, its newest commercial ad doesn’t even feature a specific vehicle. It represents a different approach from previous Big Game ads. Instead, the carmaker is showing an ad that provides a glimpse of its high-end technologies that could provide the much needed mobility solutions.
Ford’s Super Bowl commercial ad is a take on the carmaker’s "Go Further" slogan. Set to the tune of Nina Simone’s "I Wish I Knew How It Would Feel to be Free," the ad shows a number of people – young and old ones alike – getting into tough situations. It shows: a skier getting stuck on a lift; a little girl’s kite getting caught on a tree; a ladder tumbling down while its supposed user tried to get off the roof; a man whose boat malfunctioned in a middle of a lake; a basketball stuck on the rim; a young wrestler trying to win a match; a guy fixing his suit; a young boy having troubles taking off his shirt and a woman trying to reach the back zipper of her dress.Read the entire article Ford’s Go Further 90-second commercial ad aired at Super Bowl LI [w/video]
Kia Motors’ campaign for the upcoming Super Bowl LI is turning out to be an epic one while sending the right message across its intended audience. And that is not just because Melissa McCarthy is in this particular spot.
As a comedian, McCarthy has been one of the many celebrities who really know how to make people laugh. Her role as the sweet and caring Molly in the six-season sitcom Mike & Molly was one of the defining moments of her career. In this particular ad for Kia, McCarthy remains as sweet and caring, but for the environment – a character made more obvious by the fact that she drives a 2018 Kia Niro hybrid crossover.
Titled as “Hero’s Journey,” this 60-second commercial ad shows the saga of McCarthy as an eco-warrior. While driving her Kia Niro, McCarthy is repeatedly called to take up an active role in several environment-related protests. The first task involved a cause for protecting endangered whales from scrupulous whalers. McCarthy and her team were able to successfully place orange banners – with “Protect the Whales” sign -- on a whaling ship. As she and her team were making the escape, a large whale suddenly surfaced and smacked McCarthy’s boat, sending her flying back to the whaling ship.Read the entire article Melissa McCarthy stars in Kia’s Super Bowl ad for the Niro hybrid crossover [w/videos]
After unveiling four 15-second teaser videos about its upcoming Super Bowl ad, Mercedes-Benz has finally revealed a one-minute version – and it was both wild and iconic in several ways.
Just days before the Super Bowl ad craze, Mercedes was kind enough to release the long version of its commercial for the upcoming Big Game with the title “Easy Rider.” If the ad’s title does sound familiar, it is because it is a tribute to an iconic yet wild counter-culture film of the same title that was shown in the late 1960s. With the Coen brothers – famous movie directors Joel and Ethan Coen – at the helm, the Mercedes’ Super Bowl ad intends to go classically wild to feature its latest open-air offering, the Mercedes-AMG GT Roadster.
Set in a rough-and-tumble bar, the one-minute commercial ad features a group of tough-looking bike riders – complete with the mean mustaches, black bandanas, fear-inspiring tattoos and black jackets – taking a pit stop from a wild ride. The ad starts off with one of the bikers selecting a track from the jukebox. Ironically, all selections point to only one audio track – “Born to be Wild” by the band Steppenwolf, which is basically the theme song of the Easy Rider 1968 film.Read the entire article Mercedes-Benz returns to Super Bowl with Easy Rider starring Peter Fonda [w/video]
Soon, one of the largest annual games in the United States will happen, and Lexus will not let its live broadcast pass by without showing a commercial advertisement. After all, it’s the National Football League’s Super Bowl, one of the most watched games both in the stadium and in the television – a big chance to reach a massive audience in one go.
To note, Lexus missed the 2016 edition of the big game, the Super Bowl 50. But the luxury arm of Japanese carmaker Toyota Motors will be present this year. During the 2015 edition – the Super Bowl XLIX – Lexus showed two spots with durations of 30 seconds each. The first spot (Make Some Noise) was about the Lexus NX luxury crossover, while the second ad (Let’s Play) trumped the Lexus RC premium sports coupe.
For this year’s Super Bowl – to be held on February 5, 2017 at the NRG Stadium in Houston, Texas and to be primarily broadcasted live by Fox in the United States – Lexus will be flaunting its newly unveiled LC 500 luxury coupe. Lexus’ upcoming Super Bowl spot will be a 30-second version of a just-released one commercial ad – lasting for a minute -- titled “Man & Machine.” This one-minute features well-known movement artist and street dancer Lil Buck and the sportily elegant Lexus LC 500 luxury coupe seemingly dancing together. The duo matches their rhythm to the dynamic song “Move Your Body” by pop star Sia. The aggressive spot is directed by music video maker Jonas Akerlund, whose previous projects included Madonna’s Ray of Light video. Voiceover is done by award-winning actress Minnie Driver.Read the entire article Lexus’ Super Bowl LI ad will have the LC 500 and Lil Buck moving in rhythm [w/video]
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5, 2017. Of course, there are numerous people raring to watch this event on live TV, mainly for three reasons. First of the reasons is the sports itself while the second one is half time show. Of course, people also watch the Big Game because of the commercial ads.
For the 2017 iteration of the Super Bowl LI, a number of companies have already confirmed that they have purchased ad slots during the live broadcast of the game. These companies include several carmakers, including German premium auto companies Mercedes-Benz and Audi. But, for the second year in a row, BMW will be missing the Super Bowl.
Audi secured a 60-second spot for the Super Bowl 50 in 2016. The ad “Commander” -- created by Venables Bell & Partners – brought to the spotlight a retired astronaut who was able to find excitement once again after receiving a new Audi R8 from his son. Audi also launched a campaign in 2014 with the ad "Doberhuahua."Read the entire article Super Bowl LI advertising: Mercedes-Benz and Audi are in, but BMW is out
Marking Kia’s 7th straight year commercial spot appearance in Super Bowl, KIA collaborated with Academy Award-winner Christopher Walken this year to introduce its next generation Optima, a standout in the midsize sedan category amidst the mostly unremarkable offerings from other companies.
The commercial playfully titled “Walken Closet” is scheduled to be shown during the fourth quarter of the games. It is considered to be the flagship of Kia’s marketing campaign across multiple platforms and will push the 2016 all-new Optima to the spotlight with its refined and sophisticated features, a sharp contrast to other cars in the same category that can best be described as dull and uninspired.
As everyone knows, there is no one quite like Christopher Walken, whose acting skills and breadth of roles across all movie categories easily make him one of the most recognizable actors globally. This makes Walken the perfect ambassador for the all-new 2016 Optima as they’re two of a kind. In the commercial, Walken reveals that for him, there are only two kinds of people in world – those who monotonously blend with everyone else and those who want more than just the ordinary.Read the entire article Christopher Walken and his closet are featured Super Bowl 50 ad for 2016 Kia Optima
The live broadcast of the upcoming Super Bowl 50 will mark the launch of Buick's first-ever ad during one of the America's biggest annual sporting event. The ad is part of the brand’s “Experience the New Buick” campaign, which was launched in 2014 to dispute consumers’ false perceptions of the Buick brand.
Buick will air a 30-second spot featuring the all-new Cascada luxury convertible, starring New York Giants wide receiver Odell Beckham Jr. and model Emily Ratajkowski. The timing of the ad, Buick's first this year, is well-calculated as the brand is set to commence sales of the Cascada in the next few weeks.
The American carmaker is also launching two more new products this year, particularly this summer, the redesigned LaCrosse sedan and the new Envision compact crossover. Duncan Aldred, vice president at Global Buick Sales, Service and Marketing, remarked that Buick managed to sell over 1.2 million vehicles globally in 2015.Read the entire article Buick confirms first Super Bowl ad to support launch of Cascada convertible
How would you feel if you are watching one of the biggest games on TV and then it all went black? This would surely catch your attention. Chevrolet wanted that kind of attention during the live broadcast of the Super Bowl XLIX and got it! One of Chevrolet’s spots for the Colorado midsize pickup entailed a simulated power outage that suddenly yet temporarily turned TV screens black for a couple of seconds.
Those glued to their TV sets are more likely to react having a blacked out game. That reaction was what Chevrolet's "Blackout" spot got, although it was a pretty risky move. It was risky enough that it took less than a week before the Super Bowl until Paul Edwards, Chevrolet's US vice president of marketing, and his team to decide on how long the blackout should last.
Eventually, Chevrolet and NBC, the game’s broadcaster, settled on seven (7) seconds. For seven seconds, screens went black and after that a message popped out: "What would you do if your TV went out?"Read the entire article Chevrolet draws Super Bowl attention with 7-second blackout spot
Mercedes-Benz has debuted its Super Bowl commercial for the AMG GT sports car on “The Ellen DeGeneres Show,” days before the big game itself. To amplify the ad’s messaging, Mercedes posted a number of teaser videos on YouTube and commenced TV airing on Jan. 18, the day of the NFL’s Conference Championship games.
According to a spokeswoman for DeGeneres, this was the second time the show debuted a Super Bowl ad. Popular TV shows are increasingly becoming an arena for carmakers to launch their ads. NBC’s Today was the show of choice for BMW’s electric i3 spot. Now, Super Bowls ads are not only shown during the big game, but also on other channels like the Internet.
In fact, almost 70 Super Bowl-related ads or teasers have been posted on YouTube so far – a 55-percent increase over last year. Since they were uploaded on YouTube, Super Bowl-related ads and teasers have been viewed more than 44 million times through Jan. 24, which translates to over 70 million minutes of viewing time.Read the entire article Mercedes-Benz releases Super Bowl “Fable” ad [w/video]
BMW launched its 60-second commercial bound for the Super Bowl on NBC’s “Today” show, featuring the BMW i3 electric hatchback as a thing-of-the-future. The ad, “Newfangled Idea,” features “Today” anchors Bryant Gumbel and Katie Couric back in 1994, both confused about the Internet and e-mail.
Then the duo jumps to 2015, now baffled about the electric i3 as the EV is also a thing of the future. Trudy Hardy, vice president of marketing for BMW of North America, explained the concept behind the ad, saying that just like how people had not grasped what the Internet was in 1994, the customers of today have yet to fully understand electric mobility.
BMW has already posted the ad on social media, including on the Twitter account of “Today,” which boasts of more than 2 million followers. Couric has on “Today” that she recently bought an Audi.Read the entire article BMW “Newfangled Idea” Super Bowl ad launched [w/video]
YouTube content creators are joining Nissan in its return to the Super Bowl, bringing their own twists and shouts to the Japanese carmaker’s #withdad theme. While Nissan said the videos don’t in any preview or tease the actual ad on the big game broadcast, they reinforce the message being conveyed by the campaign.
Nissan’s YouTube channel features a #withdad hub that will aggregate the video uploaded by content creator to their accounts. Nissan is letting YouTube stars add their own flavor to the automaker’s Super Bowl storyline. One of these content creators is Roman Atwood, who turned his house into a giant ball pit.
His video has already been viewed over 15 million times since it was posted. These YouTube content creators usually have their devoted followers who are high likely to share their videos. Nissan is one of the many Super Bowl advertisers, both past and present, who usually create a buzz around their ads week before the big game.Read the entire article YouTube content creators buzz on Nissan’s #withdad Super Bowl theme
Ford and Lincoln will be among the carmakers deciding to pass on advertising during the broadcast of the Super Bowl. So far, only six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to advertise during the big game while others have yet to confirm or declare plans. Eleven auto brands ran spots in the 2014 edition of the Super Bowl.
That year, Ford aired a pre-game commercial to push the Ford Fusion hybrid. On the other hand, Lincoln’s last spot in the big game was in 2013, when it allowed the Twitter community to “steer the script” through suggestions of how the ad should play out.
Matt VanDyke, director of global Lincoln, told Automotive News in November 2014 that the American luxury carmaker will not advertise in the 2015 Super Bowl, even though it has launched several high-profile campaigns in recent years.Read the entire article Ford and Lincoln confirm absence in 2015 Super Bowl
Toyota is coming back to advertise on the Super Bowl XLIX, and it has lined up several videos that centers on the redesigned Camry sedan. The first of these videos features fathers of the National Football League like Kurt Warner and LaVar Arrington. The videos, centered on its “One Bold Choice Leads to Another” marketing theme for the Camry sedan, will highlight dads -- both famous and unknown -- “who have contributed to their families’ lives in bold ways.”
Warner is the MVP of the Super Bowl XXXIV. Toyota will run a 60-second spot during the pregame, featuring Paralympic athlete Amy Purdy and the voice of boxing legend Muhammad Ali.
The ad campaign culminates with a 60-second spot about “bold dads,” that will be aired in the second quarter of the Super Bowl. Likewise, the carmaker will employ Twitter and ask people to tweet images of their fathers using the hashtag #OneBoldChoice.Read the entire article Toyota kicks off Super Bowl ad campaign with NFL dads
CarMax Inc. has commenced a media agency review, people privy with the matter told Advertising Age. The move came months after the company named Cheil's McKinney as its new creative agency and less than a year since Jim Lyski joined as chief marketing. It is of note that Lyski was the former CMO at Scotts Miracle-Gro, another media agency account also in review and under new marketing leadership.
CarMax chief executive Tom Folliard said in August 2014 that Lyski’s extensive marketing experience and strategic understanding of today's consumer could prove to be a tremendous asset to the company, which he said is in the midst of a national expansion plan.
The company is set to issue an RFP in the next few weeks and commence presentations in February. CarMax posted a 4-percent surge in net earnings to $454 million and 13 percent in total revenue to $10.7 billion in the first nine months of its fiscal year.Read the entire article CarMax starts media agency review
While a number of auto companies are sitting out on the Super Bowl even after years of advertising in the big game, some are making their return like premium carmakers BMW and Lexus. For the German luxury carmaker, it bought a 60-second spot that will be aired during the event’s first quarter, featuring the $43,350 BMW i3 electric vehicle.
Trudy Hardy, vice president of marketing for BMW of North America, remarked in a statement that the carmaker views the Super Bowl as a big opportunity to “educate viewers on the importance of electric mobility,“ given the fact that one in three Americans are expected to watch the live broadcast of the big game.
On the other hand, Lexus will be back to air just its second Super Bowl commercial ever, which will feature the newly rolled out Lexus NX compact crossover. Lexus, which has been gaining on US sales leaders BMW and Mercedes-Benz, will be airing a spot that will focus on the Lexus NX -- with no celebrity endorsers, parodies or funny punch lines that may instead steal the limelight.Read the entire article BMW and Lexus return to Super Bowl to tout new products
TV viewers will not see any commercial spots carrying any General Motors brand in the upcoming telecast of Super Bowl XLIX on February 1. According to the carmaker, its ties with the big game remains intact, as Chevrolet will present the Most Valuable Player with a new Colorado mid-size pickup.
GM also passed on buying spots on the broadcast of the Super Bowl in 2013 after its then-global chief marketing officer Joel Ewanick said the carmaker couldn't justify the cost of doing ads in the season finale of the National Football League. GM, however, is not the only carmaker that opted to sit out from this year’s edition of the Super Bowl.
Recent advertisers like Lincoln, Jaguar, Honda and Acura also decided to make a pass for this year’s game. In 2014, 11 different nameplates had their share of airtime in the Super Bowl. In fact, autos accounted for over one-fourth of the total ad time in the game, according to Kantar Media.Read the entire article General Motors to miss Super Bowl XLIX advertising
Nissan officially said that they will be among the advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, Feb. 1, 2015. If you don’t know, Nissan last aired a Super Bowl commercial in 1997 and the return is part of its “Big Moments” marketing strategy.
Along with the Super Bowl XLIX return, the Japanese manufacturer will also have a major presence in the NCAA College Playoffs and the NFL Playoffs. Nissan wants to make sure that consumers will be hearing a lot about them and their new models such as the Murano.
Currently, there are no details regarding the upcoming Super Bowl commercial, but the company said that it will be announced closer to the game.Read the entire article Nissan announces return to the Super Bowl for the first time since 1997
As early as this month, advertising plans of carmakers for the National Football League’s Super Bowl event in February 2015 are starting to emerge. For instance, Mercedes-Benz has already bought a slot for the event, according to spokeswoman Donna Boland. The last time Mercedes-Benz appeared in the Super Bowl was in 2013.
Boland remarked that the carmaker only advertises in the big game when it has something specific to promote, noting that the event is appealing for generating broad awareness. While the German luxury carmaker has already bought time, Boland said the creative concept has not been finalized.
Other carmakers that bought spot in this year’s Super Bowl, however, have opted not to make their appearance in the upcoming event. For instance, both Jaguar and Lincoln will take a breather in the next Super Bowl. Jaguar made its first Super Bowl appearance this year through its "British Villains" campaign that promoted the launch of its F-Type Coupe.Read the entire article Mercedes-Benz preparing a special ad for the Super Bowl in February 2015
The corporate sponsors of the Los Angeles Clippers basketball team – like Kia Motors America, Mercedes-Benz and CarMax -- may soon come back after the National Basketball Association banned owner Donald Sterling for life. Sterling was recorded as making racist remarks, for which he was also fined $2.5 million.
His remarks sparked nationwide outrage from people both inside and outside of the NBA. The remarks as well as remonstrations have led a number of companies and firms to cancel or suspend their sponsorships of the Clippers. NBA Commissioner Adam Silver said he will commence the process of compelling Sterling to sell the Clippers.
Kia Motors America, which is also the official automotive partner of the NBA, said that it appreciates and endorses Commissioner Silver’s “decisive action.” The carmaker has said that while its corporate sponsorship of the Clippers has been suspended, its relationship with franchise player Blake Griffin would continue.Read the entire article Lifetime ban on LA Clippers owner could entice sponsors to return
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