chevolet impala

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2013 Chevrolet Impala Limited will be available only to fleet customers

For one last year, fleet customers will have the chance to buy the current Chevrolet Impala as its replacement will be sold mainly to retail consumers. Chevrolet marketing chief Chris Perry disclosed during a media launch of the next-generation Impala that the fleet-only model, the 2013 Impala Limited, will probably be produced until spring 2014.

According to Perry, the redesigned Impala will be rolled out to showrooms by mid-April. General Motors is capitalizing on the popularity of the Impala among car-rental firms and fleet buyers who seek an inexpensive big car with generous gas mileage by extending the life of the older model.

Extending the life of the no-frills sedan also allows Chevrolet to re-position the new Impala as a stylish and higher-priced offering that would serve as its flagship sedan. According to Perry, the Impala has become more of a fleet car over the last several years, allowing Chevrolet to meet the demand of its fleet customers.

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