chevrolet. marketing

List of News and Information about chevrolet. marketing on 4WheelsNews.com

News and Information about chevrolet. marketing

Read the latest news and information about chevrolet. marketing published on 4WheelsNews.com! View comments and pictures about chevrolet. marketing on 4WheelsNews.com!

You also might be interested: united states

Chevrolet image isn’t as easy as apple pie says marketing chief Joel Ewanick

Many of Chevrolet's marketers were disappointed when General Motors Co.'s new marketing chief Joel Ewanick scrapped the new "Excellence for All" tag line last month. However, the company defends this move, saying that nothing is better than the wrong thing. Meanwhile, its biggest rival, Ford, is fast gaining momentum in sales and image.

Ford is also getting higher sales with cars such as the Taurus. It's unfortunate that when potential buyers think of Chevrolet, they think about its mistakes, including its Rust Belt aura of poor quality.

Since Ewanick joined last month as General Motors Co. marketing Vice President, he has been had at work to define a new identity for Chevrolet, GM's topselling brand.

Read the entire article Chevrolet image isn’t as easy as apple pie says marketing chief Joel Ewanick