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Chrysler Group LLC changes name to FCA US LLC, Italy unit becomes FCA Italy SpA

The name “Chrysler Group LLC” is now nothing but a memory. This came after Fiat Chrysler Automobiles disclosed that it Chrysler Group is now legally known as FCA US LLC. Fiat Chrysler also disclosed that Fiat Group Automobiles SpA is now known as FCA Italy SpA. The new name effectively removes the name of founder Walter P. Chrysler from the company.

Fiat Chrysler said in a statement that the name change does not affect Chrysler Group’s base location in Auburn Hills, Michigan, its holdings, management team, board or brands. The company added that FCA US LLC “remains proud of its joint heritage” and that the company continues to “build upon the solid foundations” set by Walter P. Chrysler in 1925 and a “rich Fiat heritage that dates from 1899.”

The name change also does not affect the names of its US brands -- Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo – as well as their marketing efforts. Ed Garsten, FCA US’s head of digital media, explained in the company’s Web site that the name change is part of the changes underway since Fiat Chrysler Automobiles was created in October.

Read the entire article Chrysler Group LLC changes name to FCA US LLC, Italy unit becomes FCA Italy SpA