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Zero to 60 Designs revises GTT logo to distinguish it from Mustang GT, Ford GT

Celebrated tuner Zero to 60 Designs revealed that when it displayed its GTT Concept car during the 2016 Specialty Equipment Market Association Show (2016 SEMA Show) held in Las Vegas, the model was received well by many of those who participated. However the tuning company said while the most of the attention was positive, the legal team of Ford communicated with the company regarding the concept car. To its credit, said legal team did not issue a cease-and-desist letter but instead wanted clarification with the name.

In line with this and in order to avoid additional confusion, the tuner said that it will be redesigning the logo and that the official name is not the Ford Mustang GTT but instead Zero to 60 Designs GTT. This move to avoid any legal issues is not without basis as such things are common in the industry. California-based Singer Vehicle Design for example had to face legal action initiated by Porsche to make sure that the modified cars by the latter was not made by the former.

Thus the practice now is to name it as the Porsche 911 reimagined by Singer Vehicle Design. It is obvious that Zero to 60 Designs does not want to experience the same with Ford. Zero to 60 Designs though reveals that it has never called its concept car as the Ford Mustang GTT and it is likely that the confusion is due to the phrase being used by several automotive-related publications.

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