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Demand for convertible cars drops, report says

So far this year, the convertible market has had a slight increase in volumes. It’s currently up by about 3% compared to the same period last year. It’s still unknown though if the market will be able to recover enough to attain the 1.8 – 2.0% market share that it has enjoyed in the past.

The convertible market falls significantly behind the overall recovery of the automotive market which rose by 15.6% from CYTD of the prior year. When the market collapsed in 2009, the convertible segment was hit hard. Traditionally, convertible volumes have ranged between 1.8% to 2.0% of the market.

This varied depending on how many convertible entries were available, as well as the overall automotive market health and the newness of some of the convertibles that dominated the market. During the economic crisis, the convertible segment decreased to 1.4 to 1.2% of the market.

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