daimler zetsche

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Mercedes-Benz to be world’s most fuel-efficient premium carmaker, says CEO

When people talk about who deserves the title of the world's most fuel-efficient premium carmaker, it’s unlikely that Mercedes-Benz would be singled out. But Daimler CEO Dieter Zetsche said that he is prepared to do the “previously unthinkable" at subsidiary Mercedes-Benz and aim to be “efficiency world champions.”

Zetsche is also head of Mercedes-Benz Cars. For the first time in the flagship’s history, the Mercedes S-class luxury sedan will be available with a four-cylinder engine, in the form of the S 250 CDI.

During the press presentation of the S-Class at the Paris Auto Show last week, Zetsche said that instead of being termed as “sacrilege,” what the company is really doing is “progress.”

Read the entire article Mercedes-Benz to be world’s most fuel-efficient premium carmaker, says CEO