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Ever since Nissan officially revived the Datsun brand in 2013, the Datsun Go has been its primary weapon to rise from the ashes. Nissan first sold the Datsun Go in 2014 in India. Since then, the brand has made its way into a number of markets around the world, particularly in Indonesia, Russia, India and South Africa as well as in Kazakhstan, Belarus and Lebanon.
Now, Nissan is looking to further spice up the presence of its Datsun brand in Indonesia by showing off a radical version of the Datsun Go hatchback – the new Datsun Go live concept –at the ongoing GAIKINDO Indonesia International Auto Show. Sporting a somewhat radical look compared to a typical Go, the Go live Concept was created by Datsun to specifically target for young Indonesians who already view customizing vehicles as a way of life.
To describe Go live as just another concept is basically an understatement. Its overall looks alone – from the exterior to the interior – exude a different character from the regular hatch. The differences are also glaring up front, where the Go is defined by large, bold hexagonal grille flanked by slim, canted headlights. It also features bulging fender flares that lend the hatch concept a wide, muscular stance.Read the entire article Datsun Go Live Concept unveiled at 2017 Indonesian Auto Show
Gran Turismo Sport made waves during its unveiling at the Paris Games Week. It was immediately succeeded by the 13th Grand Turismo Awards night, which was held during the 2015 SEMA Show. The awards body recognized five vehicles, one from each category, as the best car of the year.
Experts like Hoonigan, Autoblog, Super Street, Bangshift and Truck Trend Network took charge in selecting the five best cars as contenders for this year’s GT Awards.
The contenders, which were selected from the thousands of vehicles exhibited in SEMA’s show this year, included the 1970 Dodge Charger for the Best Domestic category, the 1985 BMW 535i for the Best Euro category, 1973 Datsun 240Z for Best Import, the 1978 Ford Mustang Hard Top for the Best Hot Rod, and the 1968 Chevrolet C10 Pro-Touring for Best Truck.Read the entire article Sung Kang’s modified 1973 Datsun "Fugu Z" 240Z coming to Gran Turismo Sport on PS4
It has only been a year since Datsun made a comeback but it’s already thinking of expanding into new markets that are experiencing high growth. If everything goes as planned, it may soon enter markets in South East Asia, Middle East, Africa, among others.
This development was announced at Nissan Global Headquarters on the night that the company celebrated the first year since sales began in South Africa, which is No. 4 on the brand’s list of launch markets.
At this event, Nissan also took the time to put the spotlight on how Datsun has returned to the global arena with its exhibit at the Tokyo Motor Show. Datsun, a brand that disappeared almost 30 years ago, divulged in 2012 that it was making a return.Read the entire article Datsun launches GO-cross Concept at 2015 Tokyo Motor Show
Nissan revived the Datsun brand this year after it stopped selling it nearly three decades ago. Hoping to catch on the budget customers, Nissan launched the Datsun Go hatchback in India in March. While poor sales may not be enough to urge Nissan to stop selling the car, a call from a safety organization may prompt it to do so.
Following safety tests, the Global New Car Assessment Program determined a zero-star safety rating for adult occupant protection for the hatchback. According to NCAP, the Go’s structure collapsed when crashed, and was so unstable that even airbags would not be enough to make it safer.
Global NCAP Chairman Max Mosley said that it is “extremely disappointing” that Nissan launched brand-new model that is substandard. He called for an urgent redesign of the Go’s body-shell. He remarked that Nissan chief executive Carlos Ghosn should "demonstrate leadership" by putting a stop to the Go.Read the entire article Global NCAP wants Nissan to stop selling Datsun Go due to safety issues [w/video]
Nissan brought to life its Datsun as a budget brand and it wanted to follow the same strategy Tata Motors used for its Nano a.k.a. the cheapest car on the market. Still, the Tata Nano was priced at $2,500 while the Datsun Go hatchback starts at $5,100 in India.
Despite the low price, Datsun vehicles are not quite successful at it seems that a cheaper price doesn’t guarantee impressive sales, although the Indian car demand is growing. According to Bloomberg, India is a tough market for the Datsun brand as its sales dipped below those of the Nano in July, while in Indonesia the company needs to improve its numbers in order to meet the full-year target.
Russia is another important market for Datsun, but as you may know already the political crisis is affecting also the auto industry. Deepesh Rathore, director at Emerging Markets Automotive Advisors in New Delhi said that Datsun is affected in India by the same factors that resulted in Tata Nano’s failure.Read the entire article Datsun proves a hard sell despite the low price
The Datsun brand has unveiled its second model -- the mi-Do hatchback -- at the Moscow auto show. According to Nissan, the Datsun mi-Do is slightly shorter (3,950 mm) than the Datsun on-Do sedan (4,337 mm) to emphasize its driving dynamics. AvtoVAZ, a Russian carmaker controlled by Renault-Nissan, is building both models, sharing a production line with the Lada Kalina.
Both the mi-Do and the on-Do are based on the Kalina. The brand is now producing the on-Do sedan in time for its roll out in September and will commence production of the mi-Do in early 2015.
The mi-Do, which shares the same wheelbase and front-wheel drive chassis layout as the on-Do, boasts of safety features like driver and front-seat passenger airbags and ABS. It also features heated seats and door mirrors as standard options. The mi-Do will be powered by an 87-hp1.6-liter gasoline-powered engine paired to an either a four- or five-speed transmission.
Nissan currently has 25 dedicated Datsun dealerships in Russia and is planning to add 75 outlets more in the next two years. The Japanese carmaker has disclosed that it is hoping that it’s the Datsun brand will help it get market share in Russia and in other developing markets by offering more competitively priced models.Read the entire article Datsun unveils smaller mi-Do hatchback at 2014 Moscow Auto Show
At the Auto Expo 2014, Datsun presented the redi-GO Concept, a vehicle built for customers that want to explore a new day, to challenge new things and to build a way ahead. The new concept car from Datsun combines a five-door hatchback with a rugged SUV stance and as expected, it previews a potential small crossover built for the Indian market. The redi-GO Concept comes with distinctive daytime running lights, while the rear LED taillights feature an idiosyncratic twist of light. Moreover, the concept car features LED fog lights that are fully integrated into the front bumper. Furthermore, the concept car introduces the ‘D-cut grille’, that will be seen on all Datsun models.
The dark chrome 15-inch alloy wheels, fully integrated bumpers and large wheel arches also complete the looks of the car. The lime green exterior paint contrasts with matte aluminium-look grey finish for the sills, wheel arches, and bumper inserts reinforcing its crossover concept aspects. Meanwhile, the roof is finished in matt black and patterned with a distinctive tessellated formation that showcases a future personalization opportunity. The concept car has a wheelbase of 2,350 mm and promises to offer plenty of interior space.
"The Datsun redi-GO CONCEPT represents a statement about our ambitions for the future. We are taking our first steps on a long road that will lead Datsun to a significant presence in this fast-moving market. Datsun will meet the needs of Indian's rising generation thanks to its modern thinking, dedication to quality and outstanding products. It's an exciting time for India and also for Datsun. The Datsun redi-GO CONCEPT reflects that excitement." said Vincent Cobee, Global Head of Datsun. [source: Datsun]Read the entire article Auto Expo 2014: Datsun red-GO Concept shows its lime green skin
Nissan Motor Corp. expects its Datsun brand to post operating margins up to 7 percent due to its no-frills designs and via the sharing of its development facilities and distribution network. Datsun chief Vincent Cobee told Bloomberg in an interview that the brand will likely average between 4 percent and 7 percent of revenue through its life cycle.
He noted that profitability of Datsun cars will depend on the markets where they are being sold as well as other factors. The brand may help establish the direction of Nissan's overall earnings as the Japanese carmaker is relying on Datsun to account for at least a third of its total deliveries in emerging markets such as India and Indonesia.
Datsun is targeting emerging markets with cars costing less than $6,500, while the Nissan brand is aimed at mainstream motorists and Infiniti seeks the high-end market.Read the entire article Nissan forecasts Datsun posting up to 7% operating margins
Nissan will launch its Datsun brand in Russia in April 2014, as it tries to attract young first-time buyers away from used vehicles to its sub-RUR400,000 ($12,100) model. After more than two decades of retiring the Datsun brand, Nissan announced in 2012 that it would re-launch the small car in emerging markets like Indonesia, India, Russia and South Africa.
"The main objective (in Russia) is to be a serious alternative to the used car market - this is where we want to compete," Jerome Saigot, director of Datsun in Russia, said. Saigot expects around six million used cars to be sold in Russia this year. The country boasts of a growing middle class with disposable income, low car density and an aging fleet on the road, but is suffering from slowing economic growth and slumping new car sales.
Autostat recently said that it expects new car sales to drop 5 percent next year. Saigot, however, is confident that there is room for growth in lower-cost cars. The sub-RUR400,000 segment currently accounts for around a quarter of the new car market at about 700,000 cars. It is expected to grow to 900,000 cars with about the same market share by 2017."Read the entire article Nissan to launch Datsun in Russia in April 2014
Nissan may produce low-cost Datsun-brand vehicles in Mexico to supply new markets in Latin America, according to chief executive Carlos Ghosn. Nissan is likewise mulling Datsun production in Russia via its Russian partner AvtoVAZ. "We're launching Datsun in India and Indonesia, and we feel it's going to be very successful.
So we say, why not in South America?" Ghosn said in a meeting with reporters last month. Nissan plans to sell low-cost vehicles under the Datsun brand in diverse markets, from Russia to Indonesia to Africa.
However, producing them would be a distinct issue since Datsun is not established enough anywhere to warrant investment in centralized production. This may mean Nissan will have to build Datsun vehicles on existing plants, like the new site it launched in November in Aguascalientes, Mexico.Read the entire article Nissan may build Datsun vehicles in Mexico for Latin America
After the unveiling of the Datsun Go+, the Japanese marque is now preparing to start selling this model in Indonesia next year. The Go+ is basically an MPV version of the Go hatchback (which relaunched the brand earlier this year). It will be powered by the same 1.2-litre petrol engine as the hatchback. It will also feature the five-speed manual gearbox (also carried over from the hatch) that distributes power to the front axle. In addition, the MPV has the same wheelbase as its smaller sibling. One difference is that 210mm has been added to its overall length to provide room for two more passengers.
The design of the Go+’s interior is almost exactly the same as that of the Go hatchback. It also replaced the traditional AM/FM radio with the dedicated smartphone integration. Nissan boss Carlos Ghosn said that with Datsun’s return, they’re “changing mobility” and making car ownership more accessible. The pricing has yet to be revealed but it’s expected to cost higher than the hatchback’s price of more than 400,000 Indian rupees.
It’s still far from the price tag on a Tata Nano. Datsun has been relaunched as part of Nissan’s plans to cater for the budget end of the market, similar to what Renault is doing with its Dacia models. Nissan is optimistic that the Datsun brand will make up half of its total sales in Indonesia by 2016. So far, Nissan doesn’t plan on bringing the brand to Europe. [source: Datsun]Read the entire article Datsun unveils the Go+ in Indonesia
Nissan Motor Co. has unveiled the first model of the revived Datsun brand, the five-door Go hatchback, which will be rolled out in India in early 2014. Nissan will then roll out the Datsun Go in Russia, South Africa and Indonesia within two years. Nissan chief executive Carlos Ghosn, who led the unveiling of the Go in New Delhi, said the vehicle will have a tag price of under INR400,000 ($6,700).
According to Ghosn, Datsun will "contribute significantly" to Nissan's advance in high-growth markets. The Datsun Go will be powered by a 1.2-liter engine mated with a five-speed manual gearbox.
Ghosn remarked that Nissan is aiming to grab a 10-percent share of the vehicle market in India by 2016, compared to less than 2 percent in 2012. Market leader Maruti held 45 percent of the vehicle market in India in 2012, according to data from the Society of Indian Automobile Manufacturers.Read the entire article Nissan unveiled 2013 Datsun Go hatchback in New Delhi
Datsun has provided a preview of its new generation car by releasing a number of sketches of the vehicle. Datsun plans to unveil the car at a world premiere event in New Delhi, India on July 15, 2013. It will be the first Datsun product targeted towards the Indian market and also the first of the brand's line-up that will be launched starting 2014. The event will not only unveil the new car but will also introduce the Datsun brand in India.
The new car marks the beginning of a new chapter in Datsun's history. Datsun is aiming to penetrate high-growth markets like India, Indonesia and Russia in 2014, to be followed by South Africa later in the year. The concept will offer a preview of what will be a common inspiration for Datsun models that will be developed individually for different markets.
All future Datsun models would be developed to ensure the customer will get engaging driving experience and will have a peace of mind ownership. All of these advantages could be taken advantage of for a transparent price with a competitive total cost of ownership. Datsun's product values will be backed by the experience and expertise of parent Nissan Motor Co. Datsun aims to deliver a rewarding brand experience that does not compromise accessibility, reliability and durability.Read the entire article Datsun unveils sketches of its new generation car
Nissan Motor Co. will start offering its first Datsun model in India by March 2014 as part of its bid to increase its market share in the country to 10 percent by 2016. Nissan chief executive Carlos Ghosn resurrected the brand to broaden Nissan's appeal to consumers in India, Russia and Indonesia. Nissan plans to use Datsun to chip away the market shares of Maruti Suzuki and Hyundai in India.
Nissan will initially sell Datsun-brand vehicles at existing Indian dealerships, according to Kenichiro Yomura, head of the carmaker’s Indian unit. He remarked that Nissan is expanding its sales network in India from the current 95 outlets to 145 in 2016. Yomura noted that while Hyundai and Suzuki are strong in India, no carmaker can "dominate the market indefinitely."
Ammar Master, an analyst at LMC Automotive, quipped that Datsun is not a cheaper version of Nissan, but is a real car built specifically for customers in India. He remarked that it will take some time for Datsun to build up its brand name.Read the entire article Nissan to start selling Datsun vehicles in India in March 2014
Nissan Motor Co., Ltd. has chosen TBWA Worldwide to be the Datsun brand’s global agency of record. Nissan announced in March 2012 that the Datsun brand will make a comeback and will be offering modern, dependable and accessible products that will target customers in high-growth markets. Nissan said that Datsun vehicles are equipped with modern technology to ensure that the customers receive an engaging driving experience.
Sales are expected to start in India, Indonesia and Russia in 2014. As Datsun is about to launch the first new vehicles, the selection of its global agency is considered a vital step. "Datsun," a Japanese brand, was marketed globally starting with the early years of Nissan to its quick expansion in the early 1970s and until its globalization in the 1980s.
Throughout the decades, customers desired the Datsun models’ contemporary styling, modern engineering, durability and reliability. In 1981, the Datsun brand was phased out. At this point, the Nissan name was used as the company had a global expansion.Read the entire article TBWA Worldwide to be Datsun brand’s global agency of record
The new low-cost Datsun cars will be based on the new Lada Kalina platform, according to Nissan executive vice president Colin Dodge. When interviewed by Automotive News Europe, Dodge said that the cars will use a modular platform with shared elements such as braking and fuel systems as well as steering mechanicals.
Dodge, who is Nissan's top executive for Europe, emphasized that Datsuns would be visually different from the Russian subcompact. Dodge said that upper body and interior will be very different and it can’t be recognized as a Lada. Starting January 1, Dodge will transfer responsibility for Africa, Middle East, India and the European region to Trevor Mann. Nissan will start to offer the revived Datsun brand in Russia, India and Indonesia beginning in 2014.
Nissan is relying on Datsun to lead its expansion into emerging markets. When interviewed by Automotive News Europe, Datsun head Vincent Cobee said that the brand will launch two models in the first year while the third is set to arrive in 2015. It’s believed that the cars will be presented in the later part of 2013. Cobee didn’t disclose the car’s body styles but he said that the Datsuns will probably follow what Lada has done with the Kalina, which is available as a hatchback and sedan.Read the entire article Low-cost Datsun cars will use the new Lada Kalina platform
The Datsun brand may soon arrive in Africa. Nissan Motor Co. is considering the move in order to be more competitive against Indian and Chinese automakers when it comes to attracting the middle-class consumers, according to a senior executive. Nissan thinks that Africa is a market that’s becoming gradually more significant as it is growing quickly.
Nissan has revealed plans to spend over $122 million to double its production capacity in South Africa, according to Autonews. Nissan revealed months ago that it will be reviving Datsun in Indonesia, India and Russia, to attract first-time buyers in growing markets. But a cheap entry-level vehicle is necessary to widen their market share in Africa’s low-income consumers.
Toshiyuki Shiga addressed reporters during a briefing at Nissan’s plant in Rosslyn, outside Pretoria. He told them that the automakers based in Korea, India, and China are acting more aggressively in the emerging markets. However, Shiga said that they’re still studying the plan and so no decision has been made yet.Read the entire article Nissan wants to introduce its Datsun brand in Africa
Nissan Motor Co.’s low-end Datsun brand may soon be available in the Middle East, Africa, and Latin America, according to CEO Carlos Ghosn. Nissan is planning to offer Datsun cars in those regions after launching these models in Indonesia, India and Russia beginning in 2014, Ghosn stated while being interviewed in Hong Kong by Bloomberg Television.
Ghosn said that the company will “go step by step.” He also gave assurances that it will be “affordable.” Ghosn wants to revive the Datsun brand after about 30 years to meet the demand for low-end vehicles in emerging markets as part of Nissan’s strategy to widen its share of worldwide sales to 8% by March 2017.
Nissan said that Datsun, its No. 3 global brand, is expected to make up to around 50% of sales in these markets within 5 years. Ghosn said that in China, Nissan hopes to build vehicles at “full-speed.” He added that stockpiling in the country is “not an issue” for Nissan as he believes that the Chinese auto market is expected to increase 7% to 8% in 2012.Read the entire article Nissan to introduce the Datsun brand in Middle East, Africa, and Latin America
Nissan Motor Co. will resurrect its Datsun brand to increase its sales in India, Indonesia and Russia, according to chief executive Carlos Ghosn. To revive Datsun, Nissan will have to invest $400 million in Indonesia over the next two years, double its hiring by 2014 and triple its dealerships in the country to 90,000. Nissan will revive the Datsun brand for cars and trucks starting in 2014 for emerging markets, according to the company.
Regarding on what to expect of the cars in Datsun brand, Ghosn said that the brand will offer green, affordable vehicles with small displacement, high local content.
Nissan gave birth to the Datsun brand in Japan in 1932. A few decades after, the Datsun brand was rolled out in US showrooms, playing a major role in building Nissan’s business in North America. Nissan killed the Datsun brand in 1981 to give way to the unification of its model lineup worldwide under the Nissan brand. Nissan currently markets the luxury Infiniti brand.Read the entire article Nissan confirms Datsun brand revival to further penetrate emerging markets
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