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Bmw interested in De Tomaso brand

The defunct De Tomaso brand may be bought by BMW or any of the Italian companies that have participated in talks to acquire it, according to the Industry Ministry of the Italian government. BMW didn’t reveal its reasons for wanting to buy De Tomaso but it’s believed that Audi’s ownership of Lamborghini and the brand recognition for the Italian marque in the US have something to do with the interest.

In early 2012, there were attempts for this brand to recover. It had designed a 5m-long, V6-engined luxury SUV that was based on a partly aluminium structure. It was set to be produced in a factory formerly owned by Pininfarina. However, the plans didn’t prosper. In 1959, Alejandro de Tomaso founded the company in Modena. It then built its first model – small Ford-powered Vallelunga –before the arrival of Mangusta and Pantera.

They both carried strong Ford V8 engines. For more than 20 years, the Pantera’s annual production had gradually fallen. It had also assembled the luxury saloons, the Deauville and the Longchamp. From 1976 until 1993, De Tomaso was the owner of Maserati, after having taken over from Citroën. The company made a plan for the brand to experience a reinvention but these attempts failed.

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Former Fiat marketing executive plans to revive the De Tomaso brand

If you ask us, Italian industrialist Gian Mario Rossignolo's plan to resurrect the famous De Tomaso brand is a brilliant one. Enthusiasts could expect the newest models to be shown at the Geneva Motor Show in 2011. Already, fans have been talking about seeing the Pantera once more, arguably the most famous De Tomaso vehicle of all time.

Rossignolo, a former CEO of Lancia, Telecom Italia and Zanussi, has made no secret of his dream to start making his own motorcars for some time. In 2007, he supported a plan to purchase Bertone that eventually fell through. Bertone has since been taken in by Fiat.

In the 1990s, he relaunched the Isotta Fraschini brand with an Audi-based concept that never actually reached production. Rossignolo is intent on making the De Tomaso relaunch a success and to do so, it bought a Pininfarina plant.

Read the entire article Former Fiat marketing executive plans to revive the De Tomaso brand