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Facebook and Ferrari face California suit over fanpage takeover

Father and son Olivier and Sammy Wasem have filed a lawsuit in San Mateo County Superior Court against Facebook and Ferrari S.p.A., alleging that the companies have collaborated to illegally seize control of the fan pages in the social media site. The Wasems and Ferrari are also currently embroiled in a legal battle over their "Ferrari Fan Page" and a “Formula 1 Vision” page.

They are claiming that Ferrari took the fan pages with Facebook's knowledge and substantial assistance. They are also claiming that launching their fan page in June 2008, Ferrari created its own, but wasn’t as popular. They said this prompted Ferrari to ask Facebook to give it administrative control over the Ferrari Fan Page.

Ferrari then contacted the Wasems in March 2009, saying that “legal issues” had forced it to take over administration of their page, according to Automotive News. The Wasems also claim after the Ferrari co-administrator was added sans their permission, the carmaker began negotiating over a partnership to manage the fan page and create a Formula 1 page.

Read the entire article Facebook and Ferrari face California suit over fanpage takeover

Ferrari and super fan fights over Facebook account

A legal fight between a super car maker and a super fan! Sammy Wasem, an amateur racer and creator of a Ferrari fan page that had turned into one of the most popular car sites on Facebook, and his father Olivier have filed a criminal complaint vs Ferrari, claiming copyright infringement after losing control of their site.

Ferrari has also filed a suit against the father and son, claiming that they misused its trademark to advertise non-Ferrari merchandise and for personal messages like invitations for Wasem's 18th birthday. The case is illustrates challenges companies have when dealing with copyright and trademark rights on social media.

Stefano Lai, a spokesman for Ferrari, remarked that the issue is not with Facebook or with its fans but with people trying to use Ferrari's intellectual property to make money out of it. He added that Ferrari hasn't been informed of the complaint filed by the Wasems, Olivier Wasem, however, denied selling merchandise on the site.

Read the entire article Ferrari and super fan fights over Facebook account

Facebook campaigns influence buyers, says comScore survey

Auto marketing campaigns on Facebook have the ability to influence people to consider the brands or vehicles being pushed while reducing consideration for rival carmakers, a new study by digital analytics company comScore shows. The survey came as car shoppers are spending more time on the Internet seeking their vehicle purchases and less in dealerships.

Kass Dawson, Facebook's head of automotive strategy, highlighted the study during the Automotive News World Congress. According to Dawson, carmakers and dealerships can leverage Facebook to better reach the audiences that matter to them on the social networking site, which boasts of 1.19 billion users. He remarked that marketers can target the exact people who are most likely to respond to their messaging. He noted that there is no “prime time” to reach audiences through digital advertising as prime time all the time.

"It's not just that those people are there, it's the fact we are understanding what it is they're talking about [and] what their interests are [that] ultimately helps us make sure we are putting campaigns in front of the right people so that message is getting across and you're getting your message in front of people that are going to act," remarked Dawson.

Read the entire article Facebook campaigns influence buyers, says comScore survey

GM denies Mark Reuss closed Facebook account due to harsh write-up

Mark Reuss, president of General Motors North America, has deactivated his Facebook account after responding to a Web site that wrote dismissively about the carmaker’s declining auto market share in the United States. Through his Facebook page, Reuss responded to an article on the automotive Web site TheDetroitBureau.com.

"Our Average Transaction Prices (ATP's) are industry best, and incentive loads in check. No excuses-but NA is disciplined, focused, and executing," Reuss posted on the social media site. Reuss added that GM is now selling more vehicles with four brands in the US market than it did with the eight brands it had when it collapsed to bankruptcy in 2009.

According to GM spokesman Greg Martin, Reuss made a personal decision to deactivate his Facebook account, which is “in no way related to any recent posts." Wall Street Journal reporters' blog managed to capture Reuss' Facebook response before it was deactivated. The blog reported the deactivation of Reuss’ account on Monday.

Read the entire article GM denies Mark Reuss closed Facebook account due to harsh write-up

Facebook is going the extra mile to woo stakeholders in the auto industry by holding “summits" in Detroit and Los Angeles, attended by executives from Team Detroit, Carat, GM, Ford and Toyota. It has its own reasons to do so, when it faced a hurdle last year. In 2012, just days before holding its own IPO, General Motors Co. announced it would pull its ads from Facebook since it was unsure if they were having an impact on sales.

GM eventually resumed advertising on Facebook in April 2013, and the social media site has since been trying to be more strategic about the proposals it offers to carmakers. Facebook has a tantalizing pitch for carmakers – that aside from its reach, the social media site can deliver an audience of people actually in the market to buy a vehicle. Facebook, via its data partners, can show carmakers how many people exposed to their ads actually decided to buy a car after at least two months since exposure to the ads.

This means that Facebook has to show carmakers its vital role in influencing target buyers to make a purchase. Showing that data would allow Facebook to convince carmakers to spend a larger of amount of money on its site; after all, carmakers could also use other online options to reach consumers actively researching a car purchase.

Read the entire article Facebook ‘summits’ aimed at wooing automakers

Ford has unveiled through Facebook a limited edition of its Fiesta-based EcoSport crossover. The carmaker will build only 500 EcoSport limited editions, with 120 units allotted for United Kingdom. Interested buyers could now order the limited edition crossover through Facebook, with reports suggesting stocks are selling out fast.

The EcoSport limited edition carries a starting price of £16,995 and is available with either a 123bhp 1.0-litre EcoBoost engine or a 90bhp 1.5-litre diesel powerplant.

The limited edition EcoSport features an expanded version of Ford's Sync AppLink infotainment system, which boasts of new apps and functionality. The system features the Autoread program -- available on iOS and android devices – that reads out emails and text messages and enables users to dictate replies using the vehicle’s voice-recognition service.

Read the entire article Ford EcoSport Limited Edition now available via Facebook

Back in 2012, Porsche celebrated the fact that it has 2 million fans on Facebook with a special Cayman, but this year things have changed as the German manufacturer has 5 million fans on Facebook. As a result, Porsche prepared a 911 Carrera 4S featuring an Aqua Blue Metallic colour. Moreover, the car features a sport suspension as well as a new set of 20-inch wheels painted in white.

Regarding the design, we find the Aerokit Cup consisting of a new front apron, front spoiler, a new rear lid with fixed spoiler. Inside, we find brushed aluminum for the center console trim, door panels and PDK gear selector, while the sill guards offer blue illumination.

Porsche is currently running a competition on its Facebook page (facebook.com/porsche) until August 18 and the winner will have the chance to drive the one-of-a-kind 911 model at the Porsche Experience Center at Silverstone in the United Kingdom. Nine scale models of the vehicle are also available for the runners-up.

Read the entire article Porsche builds special 911 Carrera 4S to celebrate 5 million fans on Facebook

Fiat UK is launching a new Facebook App dubbed ‘You Wear,’ which analyses tagged photos to discover what color a user wear most, what that might mean, and what color Fiat 500 one is best matched with. More than half a million custom specification combinations is available for the Fiat 500, and more has been added due to the introduction of the Fiat 500 Spring/Summer collection range.

The “You Wear” app helps potential customers select the Fiat 500 color combos that best suit them. One can access the app on Fiat UK’s Facebook page or at apps.facebook.com/fiatyouwear. The app will scan 25 of a user’s most recent Facebook photos, and will then produce a personality analysis and a car color match.

The App will then publish the results so that friends could see and be invited to play. Those who used the Fiat 500 You Wear app have a chance to win in a prize draw one of 50 High Street shopping vouchers as well a grand prize of a VIP experience at London Fashion Weekend in September 2013.

Read the entire article Fiat launches Facebook You Wear app for Fiat 500

Japanese carmaker Nissan has frozen its ads on Facebook due to offensive content on some pages of the popular social media site, according to a report by The New York Times. Pages with offensive content, particularly those that glorify violence against women, has been proliferating on Facebook. Feminist groups have been urging Facebook to ban such pages, The New York Times said.

Nissan spokesman David Reuter remarked that the carmaker as well as a number of smaller companies has stopped all their ads in Facebook until the social media site can guarantee that they will not appear on pages with offensive content.

Nissan’s UK unit froze its ads on Facebook after hearing about the offensive content on the site. Reuter disclosed that Nissan's ads rotate location on Facebook, adding that the only place where the carmaker had ads week was in the United Kingdom.

Read the entire article Nissan stops ads on Facebook due to pages with offensive content

The first ads from General Motors Co. on its return to Facebook as a customer will promote the Chevrolet Sonic subcompact car. GM, which stopped paying for ads on Facebook for 11 months, posted these test ads that run on Facebook's mobile applications and Web site. This is part of a wider mobile-marketing effort from GM.

To attract advertisers and to make sure that users are engaged longer, Facebook has been launching new services and tools. When GM decided to stop posting ads on Facebook last May, investors became worried that other major advertisers will leave the site.

This decision to go back to Facebook is indicative of the progress Facebook CEO Mark Zuckerberg has made in convincing companies to promote their products to people socializing on handheld devices. Facebook COO Sheryl Sandberg has been in talks with GM CEO Dan Akerson since last year about resuming ads, sources said.

Read the entire article 2013 Chevrolet Sonic will be the first car advertised on Facebook by GM after its return

General Motors is back as a Facebook advertiser after an 11-month departure. GM, the No. 2 biggest advertiser in the U.S, announced last year that it will discontinue its use of the social network's ad products three days before its initial public stock offering. GM accounted for majority of Facebook’s revenue.

Chevrolet’s U.S. marketing chief Chris Perry said that Chevrolet is examining several mobile-advertising solutions, such as Facebook, as part of its 'Find New Roads' campaign." Chevrolet has launched a 'mobile-only' pilot campaign for the Chevrolet Sonic that’s the first in the industry. It makes use of the recently offered targeting and measurement capabilities on Facebook.

The automaker didn’t talk about the reasons for its decision to go back to Facebook. It also didn’t say how much it intends to spend. Advertising Age, an affiliate of Automotive News, reported that GM spent about $10 million on Facebook ads in 2011, a small fraction of the $3.1 billion it spent domestically that year.

Read the entire article General Motors is back as a Facebook advertiser

Renault fans throughout the world can vote for their favorite personalized Captur in their country’s colors during the Geneva Motor Show. There’s an application on Renault’s international Facebook page that allows fans to choose from a variety of personalized versions that use the colors of the following countries: Algeria, Argentina, Brazil, Britain, France, Germany, India, Italy, Romania, Spain, Switzerland and Turkey.

Renault Design came up with these stunning personalizations. After all the votes are submitted, the winning personalized Captur will be built and will then be displayed at different events for 2013. Renault will announce the vote results on March 18 on Facebook.

According to Florence de Goldfiem, Vice-President, Corporate Communications for the Renault Group, the Inter-Country Battle is a recent addition to the exclusive content that’s available to fans of the international Renault Facebook page. So far, this page has about 400,000 fans.

Read the entire article Renault launches inter-country battle for new Captur on its Facebook page

Talks are ongoing between General Motors Co and Facebook Inc about the possible return of the U.S. automaker as a paid advertiser, according to Alan Batey, GM's interim marketing chief. GM announced eight months ago that it will stop running ads on Facebook. At the Detroit auto show, Batey confirmed that talks are ongoing with the officials of the social networking website.

However, he asserts that there’s nothing to announce yet. Batey told Reuters that GM halted the ads because it just didn’t recognize their value. A few days before the May 2012 IPO of Facebook, GM announced that it was dropping paid ads on the website since it had minimal impact on consumers. Previously, GM said that for its Facebook presence, it had to spent around $40 million. Of this amount, just $10 million was paid to Facebook for advertising.

About $30 million goes to content creation, advertising, and the media agencies. Last summer, sources said that the two companies were talking about GM's comeback and Facebook said that it will offer data to GM to demonstrate how effective the paid ads are.

Read the entire article GM in talks with Facebook to return as a paid advertiser

Land Rover has launched a new Facebook tab feature designed to provide its visitors and guests the chance to explore in greater details the stories and achievements that have inspired the carmaker. The new Facebook tab feature, which is part of the carmaker’s latest cross-media advertising campaign, could be accessed at facebook.com/landrover/app_140595682752253.

The Land Rover Facebook page presents the stories behind the brand, using a series of dedicated pages loaded with images and direct links to archive and contemporary video clips that are hosted on sharing site YouTube.

Visitors at Land Rover’s Facebook page have the chance to learn more about how the Land Rover story started, the incessant development of its engineering and design capabilities, its achievements around the world, as well as its current status as one of the world’s best respected premium carmaker.

Read the entire article Land Rover shows its history and stories on its Facebook page

Ford’s advertising agency Team Detroit realizes the impact of social media marketing and the credibility of friends in deciding on buying a car. This is why Team Detroit is urging consumers to share Fusion prelaunch content through social media, which are derived from word-of-mouth, the oldest and most potent form of marketing.

Social media marketers want to encourage people to pass along a message about a product. Marketers think that a promotional pitch about a product is more reliable if it comes from a friend than when comes from a TV ad. According to Scott Goebel, Team Detroit’s vice president for social strategy and enablement (the Ford brand’s advertising agency), this is their main goal.

Goebel said that while they hope to achieve at least 100,000 views, they would also want to know how quickly people would share the information. He said that when consumers share their story using their own voice, it’s “very powerful for a brand.” Brad Adgate, director of research at Horizon Media in New York, said that this strategy is ideal for automotive marketing. Notably, autos were some of the first few products that were offered online.

Read the entire article Social media getting more important when customers want to buy a car

Millions of people, young and old alike, are entering social networking sites like Facebook. Likewise, manufacturers are flocking into Facebook aiming to convert at least a fraction of the total number of the site’s members into paying customers. Despite words of wisdom from social media experts that carmakers should view Facebook more as a brand advertising tool than as retailing, no one could stop them from deploying their marketing tactics on the online social media giant. Jeep was convinced by around 2.7 million Facebook fans to offer its Altitude edition on all vehicles in 2012, rather than just on the Grand Cherokee.

 Rick Case Honda, a dealership in Davie, Fla., was able to sell 100 cars in the first weekend of June after posting an "employee pricing" advertisement at its Facebook page, according to general manager Richard Bustillo. Audi was convinced to offer TT RS coupe in the United States and Europe by around 12,000 Facebook fans who inked a petition pledging to plunk down $50,000 if the company would bring the car in the country. 

Fiat, meanwhile, breached 500,000 fans on Facebook in February after offering each of them a $500 coupon on a Fiat 500 subcompact as well as a chance to win one of twelve 500s by using a code at a Fiat dealership. According to Casey Hurbis, head of advertising for Fiat in North America, they have yet to see how much their Facebook efforts are worth in terms of return on investment. Hurbis said the results would be known early July, after the coupons expire.

Read the entire article Automakers hope to convert Facebook likes into sales

Using Facebook, Ford Motor Co. will kick off a prelaunch marketing effort for the mid-sized 2013 Fusion dubbed Random Acts of Fusion, with TV host Ryan Seacrest. Ford’s latest interactive move will allow consumers to win a chance to use a Fusion for any experience they want. 

According to Jim Farley, Ford group vice president of global marketing sales and service, the Random Acts of Fusion is a transmedia program that combines social media, entertainment and unexpected consumer experiences to connect the company to audiences of these media. The Random Acts of Fusion, which will feature a number of personalities that include consumers and celebrities, is derived from several Ford’s social consumer programs.

These programs include the Fiesta Movement, which gave 100 units of the Fiesta subcompact to consumers to review online, and “Escape Routes,” a reality TV program produced by Ford designed to highlight the features of the 2013 Escape.

Read the entire article Ford to unleash 2013 Fusion pre-launch campaign on Facebook

Social networking giant Facebook continues to be one of the favourite online sites where car manufacturers market and advertise their products. In fact, carmakers Honda, Audi, Scion and Kia remain committed to Facebook, saying that the social media giant is producing a sufficient return on investment. General Motors, however, thinks otherwise as it decided to cut advertising and sponsored content on the social networking site.

At Honda, its marketing unit is feeling the positive impact brought about by its recent Facebook activity to help launch the redesigned CR-V. Facebook has helped the CR-V achieve five months of record sales, according to John Watts, American Honda Motor Co.'s senior manager of digital marketing. Watts said that Honda is happy with what they are reaping from their Facebook activity.

Watts remarked that Honda's advertising costs in Facebook is "modest" compared with GM's $30 million budget. He said that sponsored content – which means paying Facebook for better placement of News Feed items -- is "worth it" as it was able to increase audience who receives Honda's message.

Read the entire article Most automakers still favor Facebook as advertising channel

General Motors’ announcement about not spending for ads on Facebook or the 2013 Super Bowl prompted Jaguar North America to make a statement of its own. On Jaguar’s corporate Web site, it talked about its 2013 U.S. advertising plans. For a good laugh, you can go to blog.interactivejaguar.com. No. 1 on Jaguar’s list is that it will place ads on Facebook and would encourage the fans of other car companies to "Like" Jaguar.

At No. 2, Jaguar said that that as Super Bowl is the most watched advertising platform in the world, it will think about placing ads during the event one day, particularly if Jacksonville makes it. At No. 3, Jaguar will soon have ads on NFL.com since everybody is a football fan and the automaker’s Internet traffic shot up in 2011 when the Jaguar’s at Play spot was launched during a Philadelphia Eagles game.

At No. 4, Jaguar would advertise on AMC's "The Walking Dead" to support the new campaign with the theme that asks, "How Alive Are You?" At No. 5, Jaguar asserts that it will purchase all YouTube searches for "Fast Cats." At No. 6, Jaguar revealed that it thought about placing ads on hit show "Mad Men" after Don Draper said while having dinner, "You need to take a cold shower after getting out of a Jaguar ... Jaguar is pornographic."

Read the entire article Jaguar continues to use Facebook and other stuff

There’s more to General Motors’ decision to stop paying for Facebook advertising than you may think. There are those in the industry who believe that GM’s clickable banner ads didn’t really fail and that it was GM’s dull paid content that was the culprit. What paid content is really is that a Web site will be paid to promote a message through a bigger distribution network.

Facebook calls this paid content as “native advertising” while it’s named a “sponsored tweet” on Twitter. For example, there’s nothing to stop you from posting the best features of your new Chronos sedan on your Facebook page.

But paying for Facebook’s sponsored media means that your message will get to a wider network of subscribers to the Chevoray news feed, directly to those who are fans of the Fournier Fission or the Hondota Camcord sedan. In this way, it’s not really advertising but more like paid exposure. At Techcrunch, Dan Greenberg offered his time to discuss the technique of media buying.

Read the entire article GM’s Facebook ads didn’t work due to the banality of the content
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