fiat bravo

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Fiat’s Turkish JV eyes $1B investment to build Bravo successor

Fiat's joint venture in Turkey, Tofas, is planning a $1-billion investment to build a family of compact cars replacing the Bravo in Europe. Three new cars will be built starting next year, primarily for export. According to sources of Automotive News Europe, the family will include a hatchback, sedan and station wagon.

The hatchback and the sedan will replace the Bravo and the Linea, respectively. According to Tofas last year, it would invest $520 million to build 580,000 units of a new sedan model. It recently announced that it would produce 700,000 units of a new hatchback and station wagon in Turkey, for a total investment of $1 billion starting this year while the production will run from 2016 to 2023.

Tofas said in a filing with the bourse that a significant portion of the vehicles are for exports, adding that discussion with Fiat on the details for the conditions of investment, sales and procurement are already in the final stage. Tofas saw sales of the Bravo drop 59 percent to 3,078 units in the first nine months of 2014, according to JATO Dynamics.

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Bravo successor is the second vehicle to be introduced by Fiat in the U.S.

Fiat is adding the successor to the Bravo to its 500 lineup as part of a strategy to further boost its demand in the U.S. There were apprehensions on the brand being relaunched in the U.S. with the small model but expectations were exceeded by the early sales figures.

The showrooms have only recently displayed the cabriolet version of the baby hatchback and the Abarth and EV versions are scheduled to follow soon.

US brand boss Laura Soaves said that the company is preparing to offer a larger model; however, she stressed that Fiat will not want to take business away from Chrysler’s traditional markets in the US.

Read the entire article Bravo successor is the second vehicle to be introduced by Fiat in the U.S.

2011 Fiat Bravo MyLife: details, photos, specs and price

Fiat has given the Bravo model a new version called MyLife that features improved equipment levels and several minor styling revisions that are aimed to appeal to European customers. While attention has been given to the newer versions of the 500 and Fiat-badged Chryslers, the other models in the range do need a booster. Only 44,850 units of the Bravo were sold last year while the leader in its segment, the Volkswagen Golf, sold 501,671 units.

The Bravo is set to be replaced with the crossover in 2013 so for the meantime, the Bravo MyLife models will have to do. They come in two colors: Distinct Grey and Superb Red. The upper and lower grilles have a glossy black finish and they also feature B-pillars and fog light framings, a set of new 16-inch two-tone wheels, and chromed door handles and grille borders.

The equipments that are offered as standard include the following: Fiat’s Blue&Me infotainment system with Instant Nav satellite navigation system, Bluetooth phone connectivity and USB ports for music devices, manual air conditioning, 6 airbags, ESP with Hill Holder function, fog lights with cornering function, leather covered steering-wheel and gearshift lever, and electric windows.

Read the entire article 2011 Fiat Bravo MyLife: details, photos, specs and price