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Fiat and Italian supermarket chain Esselunga share the same values of customer-focus and uniqueness. So for the supermarket’s sixtieth anniversary, both companies teamed up and handed over a total of 1,495 Fiat 500 cars to their new owners. This event surprised many, including the Guinness World Record judge, who later on approved for it to be included in the book of records. That is a lot of giveaways!
Overall, there were 1,520 units that were supposed to be delivered to Fiat’s Mirafiori plant where the event took place. However, 25 of the winners in the Esselunga competition could not make it to the event. Fiat said that in under two days, all the cars were collected by the winners who came from several parts of Italy including: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy, and Piedmont.
The winners were given keys to their new Fiat 500 Esselunga. The special version 500 was made specifically for the competition in association with Fiat Design Center, thus only 1,520 units are available. The design of the car was inspired by the Lounge trim, riding on 14-inch wheels, with Paste White exterior finished paired with an Ivory interior. The 500 Esselunga features seven airbags, climate control, Uconnect 5 infotainment system, AUX-IN and USB ports, steering wheel controls, and LED daytime running lights. Under the hood comes a 1.2 liter naturally aspirated gasoline engine, which produces 69 horsepower (51 kilowatts).Read the entire article FCA earns Guinness World Record after delivering 1,495 Fiat 500s
Chuck Norris is tapped to be Fiat Professional brand ambassador in Africa, the Middle East, and Europe
It is common knowledge by now that after American actor Chuck Norris was born, he drove his mom home from the hospital. Sounds impossible, right? Got you. Back in 2008, the internet was blowing up with various Chuck Norris memes that referenced his super human strength and immortality. Due to this unexpected fame that made him an Internet cult hero and a genuine web phenomenon, Fiat Professional decided to hire the martial arts expert as their new brand ambassador for a range of advertisements that will air in June, hoping to bank on his "perpetual toughness.”
The notable martial artist will now lend his macho image to Fiat Professional as the commercial vehicle brand's official spokesperson in Europe, the Middle East and Africa. Norris will also star in the Italian automaker's ads, and we are excited to see how the producers will give life to his famously powerful character. However, the ads will not be viewed in the United States due to the fact that the American martial arts star will advertise for foreign pickup and vans including the Fullback, Doblo and Ducato. But thank God for YouTube as we can see any hilarious moments make the must-see list.
Nonetheless, Norris is also the perfect person to advertise for Ram's truck, if the company so decides. Moreover, Chuck Norris is a respectable and well-liked actor by the public worldwide. Fiat Professional commented that a research test was conducted across Europe and it yielded results that named him up as the best brand ambassador when it comes to relevance, affinity and appeal for professional consumers. Officials within the Italian automotive company even confessed that Norris' amazing, ironically surreal actions, which have reached an impressive large audience, played a huge part in helping them choose the martial arts actor.Read the entire article Chuck Norris is tapped to be Fiat Professional brand ambassador in Africa, the Middle East, and Europe
The Frankfurt Motor Show is considered as one of the major auto shows, not just in Europe, but also in the world. Despite being one of the biggest events in the auto industry, the Frankfurt Motor Show will be missing at least nine major auto brands when it opens its latest edition in September 2017.
All German brands – volume or premium marques – are expected to be on full force on what is considered as one of the major shows in their home country. Sadly, though, two of PSA Group’s brands won’t take part in the 2017 edition of the show. While PSA Group has just reached an agreement to acquire German brand Opel – and its twin Vauxhall marque -- from General Motors, it has decided not to field any vehicles from its Peugeot and DS brands. However, PSA Group’s Citroen brand will be going to Frankfurt in September, since the marque is supporting a product launch, according to a spokesman from the French manufacturer.
Also skipping the 2017 Frankfurt Motor Show are three brands from Italian-American carmaker Fiat Chrysler Automobiles. Italian brands Fiat and Alfa Romeo as well as American brand Jeep won’t show their wares at Frankfurt this year.Read the entire article Fiat, PSA, Infiniti and Nissan will skip the 2017 Frankfurt Motor Show
When Fiat’s engineers were creating the 500 Abarth, some of them probably thought they’ve reached the limits of power. However, Pogea Racing, a German extensive tuning program, discovered what these engineers have missed, and thus produced the 405-horsepower (320 kW) 500 Abarth. Yes, this outrageous amount of power for such a small car is actually possible. The result is a vehicle the company likes to call the “Ares”. This much power is even paired with impressive aesthetics with its carbon fiber widebody kit containing the monstrous power from within.
The German tuning company uses the same a 1.4-liter turbocharged four-cylinder engine from the 500 Abarth into the Ares, but the engine modifications that they had to make in order to achieve 405 horsepower and 328 lb.-ft. of torque will help you understand why this particular vehicle is limited. Forged pistons, a bigger turbo, a new camshaft, reinforced valve springs, higher flow fuel injectors, and some parts to help improve cooling are just some of the few modifications that Pogea had to do to achieve their desired power. Moreover, so that the gearbox doesn’t fail due to the extra power, Pogea has also strengthened the innerworkings of the Ares with the help of a five-speed manual transmission housing, revised clutch, and aluminum flywheel.
During the introduction of the Ares to the press, its company founder, Eduard Pogea shared that there was hardly anything in the car that they left untouched over the 4 years that his team worked on this project.Read the entire article Pogea Racing proves to the world that there’s more power in the Fiat 500 Abarth than meets the eye
How much a Fiat would sell at an auction may be something you’ve always wondered about. Well, during an auction held at Villa Erba back in 2015, a 1953 8V Cabriolet that was designed by none other than Vignale fetched a total $1.18 million (€1,120,000).
This amount though could be beaten as on the upcoming Amelia Island sale by RM Sotheby, it has been revealed that a 1953 Fiat 8V Supersonic will be up for bidding. Considered by many as both more beautiful and even rarer than the one that was bid out in 2015, it may well become the most expensive Fiat sold. Given its pristine condition and the fact that it has no reserve, experts say it could go from a low of $1.6 million to a high of $1.9 million.
Designed Carrozzeria Ghia of Torino, only 15 units had the "Supersonic" styling cues. For the one that will be up for auction, it was first put on display during the Geneva Motor Show back in 1954. When it first came out of the factory in 1953, it had 000049 for its chassis number and 000085 for the engine number.Read the entire article 1953 8V Supersonic for auction may be most expensive Fiat sold
As a focal part of its display during the 2017 Geneva Motor Show, Fiat will be showcasing its long history. Fiat will be officially unveiling the 60th anniversary edition of the 500. In addition, it will also be putting on display the limited Europa version of the 124 Spider having a retro-inspired design. Fiat will also be showing new styling packages that it knows will give other models that elegance.
The production of the 500 started back on July 4, 1957, which means this year it will be marking its 60th year. The special edition of this celebrated convertible will have two-tone paint in addition to the various classic touches. For the body itself, the upper portion is in Ivory with the lower part in three-layer white. There is also a pinstripe in burgundy and gray that enhances the visuals. The chrome trim on the exterior heightens this feel even further, same with the retro Fiat logos.
The old-school effect is evident on the exterior as well, with the seats in Ivory leather and the seams in burgundy. There is also a matching trim that can be seen on the dashboard. It is fitted with an impressive host of standard features such as the automatic climate control and the navigation system with the 7-inch display screen.Read the entire article Fiat at the 2017 Geneva Motor Show
Fiat Chrysler Automobiles is indeed placing more of its focus into in-car technology as evidenced by its decision not to unveil any new production vehicle or show car at the Detroit Auto Show as well as by its intention to demonstrate a concept version of its planned Google Android-based infotainment system at the 2017 Consumer Electronics Show in Las Vegas, Nevada.
Essentially, the UConnect connect vehicle system to be shown at the CES 2017 isn’t the final version yet. The demonstration aims to show the seamless integration of Google’s Android operating software and FCA’s UConnect infotainment system. This means that via the demo, FCA and Google want to show that the new UConnect still has the easy-to-use interface and functionality of the current system but now comes loaded with several elements that are only found in Android-powered devices.
As part of the hands-on concept demo at the CES 2017 (scheduled from January 5 to 8, 2017), FCA and Google will showcase a Chrysler 300 unit. Its current 8.4-inch UConnect software has been replaced with a prototype UConnect system that is based on Google’s Android 7.0 (Android Nougat) operating system.Read the entire article FCA to demo a concept of its new Android-powered UConnect infotainment system at CES 2017
This year, Fiat continues to celebrate the 50th anniversary of the 124 Spider. However, this is not what Fiat is all about. Back in August, there were reports that the brand was planning to come out with a sports car based on the Mazda with the possibility of releasing a hardtop version by the next year. With this, that brand has revealed that it is indeed releasing the Fiat 124 Coupe, a model that some are saying is particularly apt for those who prefer a cool interior than experiencing the wind and the sun.
While the 124 Coupe utilizes the same platform as that of the Mazda MX-5, the differences lie in the various modifications done on the exterior. Of course, it is equipped with a new engine and the steering is even recalibrated. All these enhancements were made possible by RainPrisk, who gave this new variant a roof line that is lower and put in add-ons made of carbon fiber. In addition to ensuring that the suspension is sportier, the exhaust pipes are placed on the sides and the wheels have been made larger. On the front section, one can see the V8 badge which signifies that the 124 Coupe now delivers more power than the usual turbocharger 1.4-liter units.
Although the 124 Coupe will be locally manufactured, the assembly will be done at its facility in Japan.Read the entire article Fiat 124 Coupe rendered for our guilty pleasure
Black Friday is often regarded as a great day for consumers in a number of areas in the United States, including California. This is particularly because on this specific day of the year – a day just after Thanksgiving – companies are racing to offer the lowest prices and the best deals available.
A Fiat dealership – Orange Coast Fiat in Costa Mesa, California -- is riding on this wave by offering the new Fiat 500e all-electric hatchback for lease for just $49 per month. Yes, the good people of California could avail of this lease for less than $50 a month, good for 36 months. Additional good news is that those who availed of this lease don’t have to shell out anything as a down payment.
However, this promo is only a “Limited Inventory” lease, which means only a few units will be available. Of course, this promo is – so far – available only at Orange Coast Fiat and there has been no news yet of other Fiat dealers offering a similar deal. Orange Coast Fiat’s Limited Inventory $49 per month lease deal for the new Fiat 500e all-electric hatchback is available from November 25 (Black Friday) to November 27.Read the entire article California dealer offers $49/month lease deal on Fiat 500e for Black Friday
Abarth developed the Tributo XSR Concept car to mark the release of the Yamaha XSR 900 Abarth motorbike. This motorbike is the first product to be released by the two brands, both well known for creating dynamic motoring models.
Having the same style as the Yamaha XSR, the Tributo XSR is finished in red and grey livery. Looking at it, it is clear that various parts are made of carbon fiber, highlighting its kinship with that of the Yamaha XSR, particularly with the seat cover, bumper and mudguard in the front, as well as its fairing.
The similarities between the Yamaha XSR and the Tributo XSR do not stop at the style as the two also utilize the same Akrapovic ultra-light exhausts. This particular feature was first made for the racing industry and was fitted in the two as a way to enhance the performance, sonority, and personality. Confirming that the two indeed share a bond is the XSR logo that has been placed on the tailgate.Read the entire article Abarth releases Tributo XSR Concept inspired by Yamaha XSR 900 motorbike
FIAT Professional has revealed a new model that is expected to be the best partner for professionals whether they are driving on major highways or on city streets. The new Talento also offers a large load capacity and has both the versatility and the capability to adjust in order to meet the various needs of the customers.
The name is the Italian word for "talent", which is an ancient coin, and brings to mind the distinctive qualities of this vehicle as well as the principles of FIAT Professional as it relates to dependability and value.
Moreover, the name brings with it a high symbolic value and reminds everyone what it can do. Looking at it from the perspective of design, it is clear that the Talento, while compact, is well-proportioned.Read the entire article FIAT Professional reveals new Talento model
Car enthusiasts are in for a treat as the 2016 New York International Auto Show will be where the 2017 Fiat 124 Elaborazione Abarth will be making its official debut. This model is seen as the continuation of the legacy started by Karl Abarth when it came to performance-inspired vehicles with a rich racing heritage.
It was during the 2011 Los Angeles Auto Show, with the introduction of the Fiat 500 Abarth, wherein enthusiasts started to associate the DNA of Abarth with a vehicle that while sharp, is fun to drive in. The Fiat 124 Elaborazione Abarth is considered as a successor to the roadster that gave Fiat its first ever win at the European Rally Championship during the 1970s.
Utilizing the same method on the Abarth, the result is a 124 Spider that has been designed and made not just for performance but for excitement as well. It has some of Abarth’s features like the turbocharged 1.4-liter four-cylinder MultiAir Turbo engine that can deliver 160 horsepower and that’s paired with either a six-speed manual transmission or the six-speed automatic transmission with the paddle shift. It even has the state-of-the-art suspension and the rear-wheel drive.Read the entire article 2017 Fiat 124 Spider Elaborazione Abarth debuts at 2016 New York Auto Show
Fiat has given us our first glimpse into its Fiat Fullback Show Car at the 2016 Geneva International Motor Show. This new Show Car is derived from a Fiat Professional vehicle of the same name that was unveiled at the 2015 Dubai International Motor Show.
It is designed for those who want a vehicle that can be used for work and play without having to sacrifice any element. In a more altruistic sense, the Fiat Fullback Show Car represents a blend of the brand’s functional soul and a highly personal and distinct design.
Since the new Fiat Fullback Show Car is not only durable and reliable but is also highly versatile, it is suitable to take into places where customers mix pleasure with challenge. Its name “fullback” is derived from a basic position in American football or rugby who is in charge of the last of defense, which means that this player should be able to take any challenge presented by its opponents.Read the entire article Fiat Fullback Show Car introduced at the 2016 Geneva Motor Show
FIAT 500S made its official worldwide introduction during the 2016 Geneva Motor Show. This comes just months after the UK launch of the FIAT 500 back in September. The FIAT 500S, unlike the FIAT 500, has a rear spoiler, special side skirts, and sports bumpers.
Meanwhile, the door handles and the tailgate have the “Satin Graphite” finish. This same finish is also present in the mirror fairings, “moustache”, and the alloy 15-inch wheels. The company is offering as an option the new 16-inch wheels that have a matt diamond black treatment.
The chrome-finished exhaust tailpipe, the rear privacy glass, and bold rear grille form part of the exterior. Rounding up the features of the exterior are the two body colors of Electronica Blue or the new matt Green. The interior meanwhile has the seats and roof lining in black.Read the entire article Facelifted FIAT 500S - with new looks and tech - debuts at 2016 Geneva Motor Show
In a recent press conference at Berlin, Deutsche Umwelthilfe (DUH), an environmental lobby group based in Germany, continues to strengthen its campaign against automotive industry pollution as it accuses the 500X compact SUV of Fiat Chrysler Automobiles (FCA) of excessive toxic diesel emissions.
The group has already named automotive company Renault, the Opel division of General Motors (GM) Company, and Daimler's Mercedes-Benz for excessive levels of harmful emissions. DUH campaigner Axel Friedrich claimed that extreme NOx emission overruns have been detected on the Renault Espace, Opel Zafira, Mercedes C Class, and recently a Fiat SUV.
So far, FCA has refused to comment on the issue. The accused car makers denied that they are involved in illegal activities. However, they recognize the fact that some of their vehicles actually release higher levels of toxic emissions when tested in real-life conditions compared to when they’re tested in the norms provided in a prescribed test regime as specified by regulators.Read the entire article German group accuses Fiat 500X compact SUV of exceeding diesel emissions levels
The four winners of FCA US LLC’s 2016 Drive for Design competition have been revealed. The contest invited high school students from across the U.S., particularly those in the 10th to 12th grade, to design the 2025 Dodge SRT Hellcat. FCA US LLC Head of Dodge and SRT Design Mark Trostle said that the Drive for Design contest remains to be a good way for its design team to be able to connect with students interested in art and design.
He added that the company is always eager to see the creative perspective of the students and he hopes that this will encourage them to have a career in automotive design. The first place went to Ben Treinen of Archbishop Moeller High School from Cincinnati, Ohio.
The second placer is Harrison Kunselman, hailing from Mount de Sales Academy at Macon, Georgia. Taking third place is Hwanseong Jang of Bloomfield Hills High School at Bloomfield Hills, Michigan. Finally at fourth place is Andrew Gombac of Loyola Academy in Wilmette, Illinois.Read the entire article FCA announces winners of best ‘2025 Dodge SRT Hellcat’ design
FCA US is facing a civil racketeering suit filed by two Fiat Chrysler dealerships that are part of the Napleton Automotive Group. The plaintiffs – Napleton's Chrysler Jeep Dodge Ram stores in Arlington Heights, Ill., and its Northlake Chrysler Jeep Dodge Ram store in Lake Park, Fla. – allege that the carmaker was in conspiracy with some dealers to bloat its monthly US sales reports.
Since emerging from its bankruptcy, FCA managed to report 69 straight monthly year-over-year sales increases. In fact, FCA officials, including chief executive Sergio Marchionne, flaunted the carmaker's streak at the 2016 Detroit auto show. It should be noted that it was the longest current streak of any carmaker.
According to the plaintiffs, FCA paid dealers to report the false sales on the last day of the sales month. The next business day, the dealer will then “back out” or unwind the sales before the factory warranty on the vehicles could be processed and start to run.Read the entire article 2 dealers accuse Fiat Chrysler of faking sales reports, ‘civil racketeering’ suit has been filed
Abarth has announced that a limited edition of the 695 biposto Record is now available at a price of £36,610 OTR. While it will be made available worldwide, only 133 units will be manufactured, the same number as the Scorpion brand.
The finish of Record will be in the exclusive 'Modena Yellow' with the 'Tar Cold Grey' trims. However it will also have the standard aluminium bonnet and the ‘695 Record' badge enamelled to its side. Additional features include the Brembo brakes, 18-inch alloy wheels, and Akrapovic exhaust.
For the interior, an instrument panel animation has been put in. The seats are in Sabelt carbon shell with four point seatbelts. It also has a cargo net plus its very own uniquely numbered plate.Read the entire article 2016 Abarth 695 Biposto Record special edition goes on sale for £36,610
Nearly 50 years have passed since the introduction of the original; now the FIAT 124 Spider is back! Loyal to its name, the brand new FIAT 124 Spider brings up the classic Italian style and the driving pleasure to this generation with its potent turbo-charged petrol engine, refined suspension and a conventional rear-wheel drive layout.
Having been designed at Centro Stile in Turn, Italy, the new FIAT 124 Spider was inspired by its 1966 original predecessor in terms of proportions, stance and details. This new creation has a horizontal line emerging from the front wing, passing up above the rear haunch and coming in towards the tail lamp as it pays homage to the original’s concept design.
The distinctive style and position of the LED headlamps and the hexagonal form of the upper grille resemble the classic roadster and has many of its signature details as well. The bonnet of the latest FIAT 124 Spider resembles the twin power domes of this car’s second generation (a functional design inspired by the need of fitting its bigger engines).Read the entire article 2016 Fiat 124 Spider Euro-spec is less powerful than its North American version
FIAT will give its support to the upcoming Star Wars film, “Star Wars: The Force Awakens” with a stormtrooper-themed Fiat 500e. This was announced by Lucasfilm itself. FIAT and FCA US LLC, together with six other global brands of automobile makers, will be launching a groundbreaking campaign to promote the new Star Wars film, which is set to be released on December 18.
FIAT’s role will be to release a 500e that bears exterior aesthetics based upon the armor worn by stormtroopers of the First Order Legion. What results is a beautiful car with a two-tone black and white painting, as well as windshield and side windows designed to make the car look like the visor and helmet of the First Order stormtrooper.
However, the Star Wars-influenced design is not limited to the exteriors – the black and white theme is implemented heavily in the interiors as well. The dashboard is white and emblazoned with the Star Wars logo on its surface.Read the entire article FIAT releases Star Wars-themed 500e, and DVF-wrapped 500X
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