ford flex

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Ford’s 2013 Flex arrives in dealerships with starting price of $31,670

The 2013 Flex from Ford has arrived in dealerships and is available for as low as $31,670, including shipping. Despite being the automaker's largest crossover, this Flex model does not advertise the fact that it is a Ford. The word "FLEX" is visible in massive block letters across the front and the back lift gate. In June 2008, the Flex was launched with the front displaying a 9-inch wide Ford blue oval -- one of the biggest on any of the automaker's products.

On the contrary, the 2013 Flex only has a small Ford blue oval in the liftgate's lower-right-hand corner. The oval was not showcased in the front. The new design in Flex is the result of the automaker's research, which revealed that Flex owners who love their units did not essentially identify them as a Ford. Amy Marentic, marketing manager for cars and utilities, disclosed that one out of two buyers of a Flex have never bought a Ford.

She further stated that it is the highest capture rate of any Ford nameplate. The Flex has been a polarizing design. Some criticized it as a vehicle that looks like a school bus. However, many customers in California think otherwise. The state comprises 20 percent of Flex sales, Marentic revealed. Through the first two months, Flex sales were down 20% to 3,477 units.

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2013 Ford Flex makes its debut ahead of LA Auto Show

The 2013 model Ford Flex that will debut at the Los Angeles Auto Show next week will be sleeker as it will be rounder and more streamlined. The changes were probably made in response to criticisms that the previous model was too boxy. The styling revisions to the freshened 2013 Flex are most obvious from the front.

Instead of Ford’s blue oval, the word FLEX could be seen in big block letters on top of the grille. The interior has also received updates. The Flex is powered by a standard 3.5-liter Ti-VCT V-6 that offers 285 hp, an extra 20hp higher than the existing model.

As a result, the 2013 Flex offers an estimated 18 mpg city/25 highway, 1 mpg more than the present version. The Flex is also offered with Ford’s 3.5-liter V-6 EcoBoost engine. It has an output of 355 hp and 350 pounds-feet of torque.

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