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Honda launches Civic ‘Study Break’ social marketing tour

Honda is promoting six all-new models of the 2012 Civic at several universities on the West Coast via the Civic "Study Break" social marketing tour. Honda North America offers college students the chance to own a 2012 Honda Civic Si Coupe. The "Study Break" social marketing tour is hosted on the Facebook page of Honda Civic.

Honda is seeking to connect with college students and give them the chance to explore Civic’s lineup. The Arizona State University campus is where the tour kicks off on April 21. The tour will proceed to five more universities through May 12.

At this tour, students could also get a free lunch by texting special codes located on the vehicles. To win a 2012 Honda Civic Si Coupe, the students could also register at the Web site.

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