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Nissan to use Intel microprocessors for in-car information and entertainment systems

By next year, vehicles from Nissan Motor Co. will be using Intel Corp. microprocessors for in-car information and entertainment systems. This will aid Intel in reducing its dependence on sales to computer makers. At the New York auto show, Nissan had previewed an Infiniti LE concept car that featured a dual-screen display powered by Intel’s Atom chip.

Intel CEO Paul Otellini said that the auto industry gives it a chance to diversify and go beyond the personal computer business, which is responsible for over 90% of revenue. Intel, which has ongoing deals with Daimler AG and BMW AG, is making strides to convince more automakers that sales will increase when the vehicles’ computing functions are given a boost.

In a statement, Ton Steenman, vice president of Intel’s intelligent systems group, said that it’s “very clear” that the industry is in a major transition process for the vehicle to offer a “much richer connectivity.”

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Intel, Denso want a piece of the infotainment market

With automotive infotainment becoming a fad among auto users, big names in the chip-making industry are taking their strides to enter the auto industry. Intel Corp. recently created a $100 million investment fund to urge both software and hardware developers to develop new technologies for automotive infotainment.

According to research firm Gartner Inc., autos will be one of the three fastest growing markets for connected devices and Internet content by 2014. Intel, the top player in the computer microprocessor market, named some technologies that it plans to develop for the auto industry: speech recognition, gesture recognition and eye tracking.

To that extent, Intel signed a memorandum of understanding with Japanese supplier Denso Corp to design next-generation vehicle infotainment systems on Feb. 29, 2012. Denso is known for developing the NaviBridge and Arpeggio infotainment technologies. NaviBridge allows a driver to use an iPhone to set destinations for the onboard navigator while Arpeggio allows the driver to use smartphone applications in the vehicle.

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