lada

List of News and Information about lada on 4WheelsNews.com

News and Information about lada

Read the latest news and information about lada published on 4WheelsNews.com! View comments and pictures about lada on 4WheelsNews.com!

You also might be interested: avtovaz, production, datsun, russia

AvtoVAZ plans to cut Lada production in next 3 months

AvtoVAZ is planning to trim output of its Lada cars in the next three months by 25,000 units due to dropping demand for new vehicles in Russia. According to AvtoVAZ, it built 47,100 Ladas and 12,100 Renault and Nissan vehicles in July. The company is controlled by the Renault-Nissan alliance.

The Russian carmaker saw sales of Lada vehicles drop 16 percent in the first seven months of 2014 to 220,822 units, according to data from the Moscow-based Association of European Businesses (AEB). The carmaker remarked in a statement that its workers would still receive their full salaries in the next three months.

AvtoVAZ is not alone in making the move. General Motors recently announced that it would cut production at its factory near St. Petersburg and was reviewing its expansion plans in Russia.

Read the entire article AvtoVAZ plans to cut Lada production in next 3 months

AvtoVAZ design chief Steve Mattin wants styling revolution for Lada

Steve Mattin, AvtoVAZ Design Director, plans to lead a styling revolution at Lada to transform the brand’s image. Mattin is aiming to achieve the same feat accomplished by Kia design boss Peter Schreyer in transforming the South Korean brand’s image. Mattin remarked to Automotive News Europe that Kia's rapid sales gain through strong emphasis on design is what he wants to replicate at Lada, which is the best-selling brand in Russia.

Lada’s models have been lashed for having a dull and obsolete design. In fact, The Lada Niva sports utility vehicle has remained virtually the same since it was launched 37 years ago. Mattin said Lada “is now changing and will be clearly seen in the future." He told Automotive News Europe that Lada will undergo an intensive modernization with the introduction of a completely new design language and DNA aimed at changing the image of the brand.

Mattin began his design career with Mercedes-Benz. He was the design head at Volvo from 2005 to 2009. AvtoVAZ named him its design director in 2011. Mattin said that while his challenge AvtoVAZ is the same with the one he had at Volvo -- to give the brand a more desirable look.

Read the entire article AvtoVAZ design chief Steve Mattin wants styling revolution for Lada

Low-cost Datsun cars will use the new Lada Kalina platform

The new low-cost Datsun cars will be based on the new Lada Kalina platform, according to Nissan executive vice president Colin Dodge. When interviewed by Automotive News Europe, Dodge said that the cars will use a modular platform with shared elements such as braking and fuel systems as well as steering mechanicals.

Dodge, who is Nissan's top executive for Europe, emphasized that Datsuns would be visually different from the Russian subcompact. Dodge said that upper body and interior will be very different and it can’t be recognized as a Lada. Starting January 1, Dodge will transfer responsibility for Africa, Middle East, India and the European region to Trevor Mann. Nissan will start to offer the revived Datsun brand in Russia, India and Indonesia beginning in 2014.

Nissan is relying on Datsun to lead its expansion into emerging markets. When interviewed by Automotive News Europe, Datsun head Vincent Cobee said that the brand will launch two models in the first year while the third is set to arrive in 2015. It’s believed that the cars will be presented in the later part of 2013. Cobee didn’t disclose the car’s body styles but he said that the Datsuns will probably follow what Lada has done with the Kalina, which is available as a hatchback and sedan.

Read the entire article Low-cost Datsun cars will use the new Lada Kalina platform

Lada faces risk of losing top spot in Russia as major competitors enter

Lada is facing pressure in defending its position as the long-standing dominant brand in Russia, as major vehicle manufacturers enter into the market. With Volkswagen and Ford expanding their operations, and AvtoVAZ dismissing older car models, the share of Lada in the Russian vehicle sales is estimated to fall to 20% in 2013 from 29% percent in 2010, the data from IHS Automotive revealed.

The Russian customers' shifting loyalties threaten an expansion plan of Renault-Nissan to control Lada-maker AvtoVAZ in an effort to dominate a market poised to be the biggest in the European region by 2014, when it is predicted to increase 28% to 3.4 million automobiles, the country's industry ministry stated.

 Buyers such as child psychologist Olga Sorokina do not want to own a Lada any longer. She already has a range of options today, unlike in the past. Sorokina shared that she is considering an Opel Corsa, after having to fix "almost everything" from the transmission to the mirrors on her 2006 Samara sedan. The deepening partnership of Renault-Nissan and AvtoVAZ has not won her Sorokina over. She related that she is "a bit skeptical."

Read the entire article Lada faces risk of losing top spot in Russia as major competitors enter
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries