lincoln mkc

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Lincoln refreshes MKC small SUV for 2019 with some restyling and new tech

Lincoln has some good news for fans and enthusiasts of its Lincoln MKC – the premium brand’s small sports utility is getting a refresh for the 2019 model year. Among the updates are some new styling elements, increased connectivity, and more driver-focused technologies.

The premium carmaker introduced the MKC in 2014 (as a 2015 model), and since then the small SUV has been successful in bringing in new customers from other brands. Lincoln noted that nearly half of its new customers are conquest sales.

With the current looks of the MKC making waves in the small SUV segment and attracting new customers, Lincoln perhaps has decided to keep most of the present formula and implement a few styling updates while adding new innovations to further gain more sales.

Read the entire article Lincoln refreshes MKC small SUV for 2019 with some restyling and new tech

Lincoln MKC ads get spoofed by Ellen DeGeneres and Conan O’Brien

Lincoln's new MKC spots that feature Matthew McConaughey were supposed to make the new luxury vehicle a hit. It turns out, that the MKC ads themselves have become a hit, with a flavor of spoofs. For instance, Ellen DeGeneres showed an edited version of the “Bull” in which she was inserted sitting in the back seat of an MKC driven by McConaughey, who then facing a giant longhorn steer on a Texas road.

McConaughey then says: "That's a big bull." DeGeneres, however, remarked that she doesn’t see the animal, and instead focused on the brownies that she was munching. On the other hand, Conan O'Brien showed a clip of one of the ads.

In the spot, McConaughey said that he has driving a Lincoln since long before he was paid to drive one. He added that he drove a Lincoln not to make a statement as he just like driving one.

Read the entire article Lincoln MKC ads get spoofed by Ellen DeGeneres and Conan O’Brien

Lincoln hopes 2015 MKC ad campaign to create nationwide buzz

Lincoln has launched an ad campaign for the 2015 Lincoln MKC on the three biggest college football games in the United States and the opening weekend of the National Football League. The campaign, which will end in April 2015, is hoping to get the same noise that an advertisement on the Super Bowl could get, according to Andrew Frick, Lincoln general marketing manager.

He said Lincoln expects 300 million broadcast TV views through the launch weekend. The campaign – dubbed as “Live in Your Moment” -- features Matthew McConaughey driving an MKC in a series of five slow-paced spots. It introduces Lincoln’s offering in the luxury compact crossover segment.

The spots feature McConaughey in different scenarios as he reflects behind the wheel of an MKC. McConaughey – using a Texas drawl -- then invites the audience to experience the MKC in a series of mini-stories.

Read the entire article Lincoln hopes 2015 MKC ad campaign to create nationwide buzz

2015 Lincoln MKC compact crossover starts arriving in dealerships

Lincoln sold 677 units of the 2015 Lincoln MKC compact luxury crossover in May, although most of them are dealer demonstrators and test models. According to Andrew Frick, Lincoln group marketing manager, the brand is all set to make a big advertising campaign for the 2015 Lincoln MKC in September, although a social media campaign is already in place.

He remarked that Lincoln has a media plan that follows the launch curve. Lincoln is already ramping up output of the 2015 MKC at its Louisville site in Kentucky and has delivered some units to dealers. Lincoln is aching to avoid the same mistakes it committed when it launched the 2013 MKZ.

The brand was forced to delay the launch of the MKZ for several months due to quality glitches and parts shortages. While Lincoln advertised the MKZ during the 2013 Super Bowl, dealers were only able to get sufficient amount of the model months after.

Read the entire article 2015 Lincoln MKC compact crossover starts arriving in dealerships

Lincoln has just announced that the 2015 MKC will carry a price tag of $33,995 including destination and delivery. Set to go on sale next year, the 2015 Lincoln MKC will be available with three trim levels: Premiere, Select and Reserve. The 2015 Lincoln MKC Premiere is the entry-level version and is powered by a 2.0-liter EcoBoost engine rated at 240 hp and 366 Nm (270 lb-ft) of torque.

The 2014 MKC Select costs $37,225 and is available with the 2.0-liter EcoBoost engine or with the 2.3-liter EcoBoost. The new 2.3-liter engine delivers 275 hp and 406 Nm (300 lb-ft) of torque.

Comparing it with the Premiere trim level, the Select ads 18-inch Luster Nickel wheels, 10-way power passenger seat, Ambient lightning, universal garage door opener, turn-signal lamps embedded in mirrors, configurable daytime running lamps, power folding mirrors and new Lincoln steering wheel featuring Wollsdorf leather.

Read the entire article 2015 Lincoln MKC priced at $33,995 in the United States

The latest Lincoln MKC crossover now features a MyLincoln Touch system that has buttons and knobs, replacing the sliding touch controls of the MKZ sedan. Both the MyFord Touch and MyLIncoln Touch were the main reasons why Ford and its luxury brand have been at the bottom of customer satisfaction surveys.

Both consumers and critics say that the systems have been “confusing and balky.” Lisa Drake, MKC chief engineer, remarked that they “heard feedback from MKZ customers" when designing the 2015 MKC a compact premium crossover.

While the MyLincoln Touch screen-based infotainment system remains, engineers placed buttons and knobs to make basic functions like increasing the volume, tuning the radio and setting the temperature. Lincoln is set to roll out the MKC compact premium crossover to dealers in late spring or early summer.

Read the entire article Lincoln replaces MKC sliding touch controls with buttons and knobs

Lincoln introduced today the all-new 2015 MKC small premium utility. This is the second of four all-new Lincoln vehicles to fuel the brand’s reinvention. The new model is powered by the all-new 2.3-liter EcoBoost engine developing 275 hp and 300 lb.-ft. (406 Nm) of torque. Still, the popular 2.0-liter EcoBoost four-cylinder turbocharged engine is offered as standard.

This engine delivers 240 hp and 270 lb.-ft. (366 Nm) of torque. Moreover, the car comes as standard with front-wheel drive and 18-inch wheels, but customers can upgrade to the Intelligent All-Wheel Drive and 19-inch wheels if they want to. The Intelligent All-Wheel Drive includes Continuously Controlled Damping, which mean that drivers have three driving modes (sport, comfort and normal).

Moreover, the CCD constantly monitors the road and the suspension reacts on average within 20 milliseconds. CCD is also available in the front-wheel drive configuration. In terms of design, nothing surprised us, as we’ve seen the vehicle in the concept form back in January, at the 2013 Detroit Auto Show.

Read the entire article 2015 Lincoln MKC debuts with all-new 2.3-liter EcoBoost engine

Lincoln has scrapped plans to build the MkC and will instead, turn its attention to the new CUV, which is known internally as the MkD, according to sources inside FoMoCo. A source divulged that Ford has worries that the MkC would attract sales away from the larger MkZ sedan. About 16 months ago, Ford Motor Company embarked on a plan for the Lincoln brand to become as prominent as Audi and BMW.

Back then, Ford determined that Lincoln will be offering seven new or heavily revised vehicles within four years. Ford had planned to make a production version of the Concept C that’s named the MkC.

This was supposed to feature a Ford Focus derived platform and several other new technologies to distinguish it from the Audi A3 and Lexus CT. Ford then formed a Lincoln-only team composed of luxury experts, designers and engineers. It was also reported that the 2013 Lincoln MkZ has been delayed again. Its launch was supposed to be in first quarter of 2012 but it was changed to June 2012.

Read the entire article Lincoln scraps plans to build the MKC small car, will go for MKD CUV