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Toyota and Daihatsu create the Emerging-market Compact Car Company

Each time a new auto company enters the fray to produce the right cars for the right market, many are usually left wondering what kind of venture it is, what vehicles it will design and create , and where it plans to sell those products.

Now, Toyota Motor Corp. and its fully owned subsidiary Daihatsu Motor Co. Ltd. are now announcing the creation of a new internal company that would design and build compact vehicles that will be sold in emerging markets. How do we know that? Well, that new car company established by Toyota and Daihatsu is named 'Emerging-market Compact Car Company'? So, it is pretty obvious what kind of venture this company will be when it formally and officially becomes one on the start of the new year – on January 1, 2017.

Top management will be led by Masanori Mitsui – currently Daihatsu president – as chairman and Shinya Kotera – now Toyota Managing Officer – as president. According to the companies, the new Emerging-market Compact Car Company is aiming to set up work processes not bound by conventional practices and rules. The new Emerging-market Compact Car Company is also aiming to introduce better cars using Daihatsu's approach in building affordable yet high-quality vehicles.

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