mercedes-benz r-class

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2011 Mercedes-Benz R-Class price announced

Orders are now being taken for the newly launched 2011 Mercedes Benz R-Class. Prices start at 42,100 euros for the entry-level model. The German carmaker will offer nine basic versions of the model. The top-of-the-line version, the R 500 4MATIC long-wheelbase, sells for 62,400 euros.

For the exterior, the car has been fitted with a horizontally structured bonnet and redesigned wings, radiator grille and surround, headlamps and bumpers. Buyers may opt for a chrome insert with integrated LED daytime driving lights, along with bi-xenon headlamps.

Standard equipment on all models include PRE-SAFE anticipatory occupant protection system, eight airbags, crash-responsive NECK-PRO head restraints, a tire pressure warning system and adaptive brake lights.

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Mercedes-Benz USA will put the R-Class on TV for the first time

This marks the first time that Mercedes-Benz USA will advertise the R-Class on TV, according to Steve Cannon, vice president of marketing. The carmaker will actually use up to 15% of its summer/fall advertising budget to promote the crossover. The spots for the R class, which has been revamped for the 2011 model year, will run from August through October.

Cannon didn't provide exact spending figures. The crossover has been slow to sell and this facelift might just be the carmaker's last effort to improve sales. Cannon said that since the crossover's debut in the fall of 2005, Mercedes has promoted it only with brochures and limited online exposure.

This model has never been able to reach its original sales target of over 20,000 vehicles annually. US sales of the R class had peaked at 18,168 units in 2006 but by 2009, sales had dropped to 2,825 units. From January to May of this year, only 1,223 had been sold.

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