mercury

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News and Information about mercury

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Mercury Messenger two-seat sports coupe concept

According to Roman mythology, Mercury is the god of speed and the messenger god. However, at the North American International Auto Show, it is a brand carrying the message that modern design will lead its revitalization, starting with its Messenger coupe.

With the new distinctive and high-performance two-seater concept, Mercury went back to its roots as a design leader.

The Messenger represented Mercury's first expression of its new design DNA with a clean and technical appeal, introducing to the masses the appearance of future vehicles.

Read the entire article Mercury Messenger two-seat sports coupe concept

Some Mercury dealers still fighting with the Ford over termination offers

There still are a few dealerships that have yet to sign the termination agreements related to the discontinuation of the Mercury brand by Ford Motor Co. It has been over two years ago since Ford announced the demise of Mercury. Last July, about 98% of dealerships had signed while 31 dealerships were unresolved, according to Autonews.

Ford said that so far, around 99% from a total of 1,712 Mercury dealerships that operated at the time of Ford's June 2010 Mercury announcement have signed termination deals. Ford declined to give the exact number of dealerships that haven’t signed, except to say that there is “just a handful in some version of dispute resolution with the company.” Kevin Cour, Lincoln's sales and service manager, said that the company is hoping to move forward already.

The dealerships that haven’t signed the termination agreements have a problem with the unsatisfactory settlement offers. As of last summer, three of at least four federal lawsuits against Ford were settled. The latest settlement occurred in May, with Francis Scott Key L-M Inc. in Frederick, Md., agreeing to the settlement. This was confirmed by Pete Adcock, who owns Francis Scott Key. However, he didn’t provide details because a confidentiality agreement was part of the settlement.

Read the entire article Some Mercury dealers still fighting with the Ford over termination offers

Last Mercury, a Grand Marquis, rolled off the production line

The Mercury brand has officially ended with the last vehicle – a Grand Marquis – rolling off the production line earlier this week at Ford Motor Co.'s assembly plant in St. Thomas, Ontario.

Ford spokeswoman Marcey Evans said that the sedan will be shipped out as part of a fleet order. Mercury is being terminated to allow Ford to focus on its two core brands, Ford and Lincoln.

Because of snowstorms, there were delays in the delivery of parts shipments to the plant. As a result, production of the final Grand Marquis has been postponed to begin into the new year.

Read the entire article Last Mercury, a Grand Marquis, rolled off the production line

Mercury name officially disappears from dealerships

Today it became official: the Mercury name disappeared from dealerships, marking the end of a once-heralded brand. Jesse Toprak, vice president of industry trends and insight for the auto research website TrueCar said that the Mercury brand has been a redundant brand for Ford for at least the last five years.

Still, for most customers, Mercury vehicles were just cosmetically enhanced Fords. Apparently, the Mercury brand was just a solution for those people who couldn’t afford a Lincoln, but wanted something more than a Ford.

Furthermore, Mercury was designed to be an automobile "for the aspirational class," but it appears that the brand’s models were not different enough from Ford to attract auto buyers in sufficient numbers.

Read the entire article Mercury name officially disappears from dealerships

Mercury is expected to post strong sales numbers for November, as Ford announced that some dealers pushed to move out their inventory or took at least final incentive payment and report the vehicles as sold by Friday November 12. If they respected it, Ford announced that it will get them their cash settlement check before this year ends.

Hines Park Lincoln-Mercury dealer found in suburban Detroit didn’t sell all the remaining Mercury vehicles by the deadline, according to Ryan Colb, the store's operations manager. He only sold six cars last week and took he final payment on Friday, on the last two--both Mountaineer SUVs.

According to Colb, the cars will be put in the used-car lot, because the used-car market is strong now and customers are waiting for a bargain.

Read the entire article Report: Mercury dealers to sell new cars as used

Mercury dealerships have received offers from Ford Motor Co. to be assured that their cash settlement is paid out by the end of the year. But the dealers have to agree to report their Mercury vehicles as sold by Nov. 12.

The vehicles that are left would then be sold as used. Ford made the announcement last June that the Mercury brand will be discontinued by Dec. 31.

Ford spokesman Steve Kinkade said in an e-mail that 1,294 Mercury dealers who are still in business are given the option to report any new Mercury vehicles they own as sold using a “final pay” system.

Read the entire article Report: Ford offering Mercury dealers the chance to cash-out early

This Thursday, the manufacture of the Sable sedan of the Mercury brand will come to an end at the Ford Assembly plant in Chicago, which will also signal the start of the production of the 2010 Ford Taurus model.

As the company's mid-luxury line and intended to fill in the gap between the Ford and Lincoln brands, Mercury has been absorbing the sales of the two brands. Ford has denied rumors suggesting that the carmaker will be totally getting rid of the brand.

However, this denial by Ford is not supported by any action considering that, after the Sable is gone, the five remaining models still do not have any replacement after their present product cycles.

Read the entire article Mercury Sable production coming to an end this Thursday

The Mercury brand will die a slow death, according to an Automotive News report that cited two sources. Ford Motor Co. supposedly wants to eliminate the 71-year-old brand in a manner that will be disclosed in detail to the board of directors in July.

The sources say that Ford is no longer able to defend the cost of supporting Mercury in view of the brand's declining volume.

Of course, Ford didn't come up with this plan overnight. In fact, Ford has been planning Mercury's departure for years. Decades ago, Lincoln dealers were urged to include Mercury franchises so that they can have the volume required to survive.

Read the entire article Ford plans to kill the Mercury brand slowly by starving it of product

As expected, Ford officially announced today that it will end production of Mercury vehicles in the fourth quarter of this year in order to expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years.

It appears that FoMoCo wants to do the same thing it did with the Ford brand during the past few years: tremendous progress on profitably growing.

For those who don't know, the Mercury brand was created as a premium offering to Ford but the increase of the American brand accelerated the migration for many customers.

Read the entire article Official: Ford will kill Mercury in order to expand Lincoln lineup

Negotiations between Ford Motor Co. and Mercury dealers are expected to conclude by the end of the year, according to CEO Alan Mulally. He also said that Ford's focus will be shifted to its mass-market Ford and luxury Lincoln brands.

Mulally refused to indicate the costs for phasing out the Mercury brand, which is part of a restructuring that includes an expanded investment in the Lincoln brand lineup.

Mercury production is slated to end in the fourth quarter. After an appearance at the Chicagoland Chamber of Commerce annual meeting, Mulally said that there is no specific time frame but that generally, he hopes to "help everybody through the rest of this year."

Read the entire article Ford hopes to wrap talks by year end with the dealers for the Mercury brand

The deadline for Mercury dealers to appeal cash offers meant to compensate them for the termination of the brand has been extended by Ford Motor Co. Ford is discontinuing the Mercury brand in the fourth quarter.

The offers were made on June 3 but the original deadline was June 18 (15 days after the offer). Ford received several complaints and so it decided to permit dealers to submit an appeal up to 15 days before the termination date of their franchise.

A Ford spokesman said that the deadline is moved to Dec. 16 for a majority of the 1,712 Mercury franchises.

Read the entire article Ford extending the deadline for Mercury dealers to appeal cash offers

Ford Motor Co.'s actions to wind-down Mercury production will begin in late September, according to several dealerships who were told of the plans. Ford aims to shut down the brand and dealer network by Dec. 31.

These sources also said that Ford will stop producing the rear-wheel drive Grand Marquis sedan on Sept. 30, the Mountaineer SUV on Oct. 1, the Milan mid-size sedan on Oct. 2, and the Mariner small SUV on Oct. 3.

In an e-mail, Ford spokesman Robert Parker confirmed that Ford will end production of Mercury in the fourth quarter, but he clarified that specific dates were not announced yet.

Read the entire article Ford will begin the wind-down of Mercury production in late September

It's certainly no fluke that the Jaguar brand has won top honors in the annual J.D. Power and Associates Sales Satisfaction Index for the fifth time in six years. Last year, Ford Motor Co. sold Jaguar to India's Tata Motors.

There are five sales process factors to this index, which measures how customers are satisfied by their buying experience. Jaguar, which Ford sold along with Land Rover for $2.3 billion in 2008, gathered a score of 898.

The J.D. Power survey pointed to Jaguar getting high points for salesperson and paperwork/finance process factors.

Read the entire article Jaguar, Mercury win top honors in the J.D. Power Sales Satisfaction Index

To be introduced together with the new Ford Fusion at this week's LA Auto Show will be its Blue Oval company cousin, the new 2010 Mercury Milan and the Milan Hybrid. Highlighting fresh styling inside and out, adding a series of upgraded engines, the latest 2010 Milan is scheduled to arrive in displays in the first six months of 2009. Modifications to the exterior design were concentrated on the grille, and front and rear fascias.

The chin was extended forward and the fascia was pulled down to give the car a much wider and a more athletic appearance.

The newest car's dual-tone appearance on the interior is in keeping with the Milan distinction, with satin-aluminum highlights and a wood finish around the center of the dash. An enhanced seat design with new perforation pattern has been added as well. The seat curve itself was changed, with more side support to help create a completely softer seat.

Read the entire article 2008 LA Auto Show: 2010 Mercury Milan
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